Ifeyinwa Omesiete is a pediatric nutritionist. This means she provides clinical and non-clinical support to children and their parents which ensures optimal nutritional health. With her brand, Nutrition4Kids, she has offered over 6000 families practical solutions to help health and non-health issues for children through food. <\/p>\n\n\n\n
Through timed consultations, she provides support where parents can discuss their child\u2019s picky eating habits, allergies or developmental delays. She also provides them with one-off classes, courses, and boot camps that address these concerns in detail. <\/p>\n\n\n\n
With eight years under her belt, she understands the unique struggle that comes with the standardization of nutritional support for brands and small businesses that want to venture into the production of baby food or child-friendly products.<\/p>\n\n\n\n
Before building her brand, Nutrition4Kids, she worked in a clinic where she managed their social media content. At the time, her goal was simple: find easy ways to promote the clinic\u2019s resources to a social media audience. <\/p>\n\n\n\n
\u201cI wanted people across Nigeria to be aware of the resources the clinic had and also have access to the information. The clinic was in Lagos so primarily I was focused on that axis until COVID-19 hit.\u201d<\/p>\n\n\n\n
Ifeyinwa realised that location was a huge deterrent to meeting her goals of awareness and lead generation and so they ventured into digital products. <\/p>\n\n\n\n
\u201cWith the pandemic and a goal to reach more people, we turned our physical products into digital products. This expanded our audience. We started using Flutterwave to sell our products.\u201d<\/p>\n\n\n\n
With a new audience and a new means to reach them, however, one thing was still missing. <\/p>\n\n\n\n
\u201cPeople outside of Nigeria were interested in the products we sold, but Flutterwave, at the time, had not introduced international transactions for merchants.\u201d
<\/p>\n\n\n\n
\u201cI started talking to colleagues in the same sphere, what platforms they used to sell digital products. A recurring answer was Selar.\u201d<\/p>\n\n\n\n
At that point, the request for international sales was piling and the clinic was desperate for anything. Shortly after, she left the clinic and launched her own brand focusing on nutrition for kids. With the flexibility to do anything she wanted, she decided to give Selar a try. <\/p>\n\n\n\n
\u201cThe first thing that stood out to me while using Selar is the automated email that goes out to customers when they don’t complete the purchase. That was a game changer for me because I thought about all the times people must have tried to buy products from the clinic and it either failed or they forgot about it.\u201d<\/p>\n\n\n\n
With that, Ifeyinwa was sold. But it goes beyond the reminder emails. <\/p>\n\n\n\n
\u201cI also had more information about the people trying to buy my products. With Selar, I have access to their emails, phone numbers, and contacts. This means I can nurture them as clients.\u201d <\/p>\n\n\n\n
Access to these leads allowed her to convince them to go from the \u2018Interest\u2019 stage to the \u2018Intention\u2019 stage and finally, they made the purchase. <\/p>\n\n\n\n