{"id":6640,"date":"2024-07-08T17:12:00","date_gmt":"2024-07-08T16:12:00","guid":{"rendered":"https:\/\/selar.co\/blog\/?p=6640"},"modified":"2024-07-19T19:13:56","modified_gmt":"2024-07-19T18:13:56","slug":"combining-digital-strategies-and-delicious-recipes-fareedah-abdulsalaams-creator-journey","status":"publish","type":"post","link":"https:\/\/selar.com\/blog\/combining-digital-strategies-and-delicious-recipes-fareedah-abdulsalaams-creator-journey\/","title":{"rendered":"Combining Digital Strategies and Delicious Recipes: Fareedah Abdulsalaam’s Creator Journey"},"content":{"rendered":"\n

Fareedah Abdulsalaam. seamlessly blends her expertise in digital marketing with her passion for culinary arts, creating a unique and engaging online presence. By day, she’s a savvy marketer for startups, and by night, she’s a food content creator<\/a> delighting her audience with mouthwatering recipes.<\/p>\n\n\n\n

Tell us about yourself. <\/strong><\/h2>\n\n\n\n

I wear many hats. Aside from being a food content creator, I am also into marketing\u2014marketing is my professional bread and butter. I\u2019m focused on digital and social media marketing for startups and medium to small-sized brands. <\/p>\n\n\n\n

I\u2019m also a caterer and a great friend, I take that personally.<\/p>\n\n\n\n

Interesting, how did you come into the world of content creation? <\/strong><\/h2>\n\n\n\n

I started creating content seven years ago when I was at university. I always had a unique sense of style. People often told me they loved my outfit and they\u2019d ask me where I got it from so I decided to start a blog to answer those questions. I documented my outfits for school and other occasions. <\/p>\n\n\n\n

As time went on, I started to work with some fashion brands and other fashion creators. I had this experience long before I started creating food content. <\/p>\n\n\n\n

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sell your courses on selar<\/a><\/div>\n<\/div>\n\n\n\n

So, how did you become a food content creator?<\/strong><\/h2>\n\n\n\n

I wanted to change my diet and eating habits, and so my love for culinary arts evolved\u00a0from\u00a0there. As usual, I documented everything and soon, questions started\u00a0coming in \u2014 people wanted to know what I was having and how I was making those recipes.\u00a0<\/p>\n\n\n\n

This is why I describe myself as a lifestyle content creator because sometimes I even share beauty-related content. For me, content creation comes from wherever my life is at. I\u2019m always exploring new interests. Who knows what content I\u2019ll share in five years? <\/p>\n\n\n\n

Read – How To Become A Successful Food Content Creator<\/a><\/p>\n\n\n\n

What do your days look like combining content creation and a full-time job? <\/strong><\/h2>\n\n\n\n

When I started, it was challenging for me \u2014 figuring out how to share recipes and stay consistent on social media, engaging with my audience while also managing my full-time job but I think I\u2019ve gotten a hang of it now. <\/p>\n\n\n\n

I have a kitchen assistant who helps me while I shoot. I have shoot days where I film two to three recipes. Outside those days, I film content for trends myself or maybe when I make something out of a leftover meal. This schedule allows me to be productive for my 9-5. <\/p>\n\n\n\n

What challenges have you faced so far since you juggle your creator life with a 9-5 job?<\/strong><\/h2>\n\n\n\n

My biggest challenge in the beginning was time management. I used to wake up and randomly decide to create content without thinking about how much it would take from me given that I also give my energy to my full-time job. This left me exhausted a lot of the time and I had to come to an agreement with myself on what my schedule looks like, hence the shoot days and my assistant.
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sell your event on selar <\/a><\/div>\n<\/div>\n\n\n\n

How do you cope with challenges as they come?<\/strong><\/h2>\n\n\n\n

I’m not afraid to take a break. I always say I\u2019m not a prisoner of the algorithm. I know the algorithm favours regularly updated content but I know life happens and I\u2019m open to the changes that come with it. <\/p>\n\n\n\n

I post once a week sometimes and other times, I just share my other interests via other social media platforms. I also post my day-to-day activities and engage with others just to stay active. When I feel overwhelmed and I\u2019m off Instagram, I\u2019ll still be on Twitter tweeting even if I\u2019m not posting recipes, I\u2019m still visible. <\/p>\n\n\n\n

Read – From Making Videos With Someone Else\u2019s Phone To Digital Stardom: Polan\u2019s Journey As A Food Content Creator<\/a><\/p>\n\n\n\n

Can you share some of your favourite creations? <\/strong><\/h2>\n\n\n\n

Honestly, I love everything I make but I have a bit more love for the things I create out of nostalgia or sentiment. For example, recently I made Ekuru the way I used to have it grow up with the leaves and everything. I called my mum when I was done because I was so excited about it. <\/p>\n\n\n\n

I also find joy in making meals for my friends and family. Whenever I make something, I like to share it with someone I care about. This allows me to fall in love with most of my food creations as opposed to when I\u2019m making food for just myself. <\/p>\n\n\n\n

What are some milestones you\u2019ve reached so far? <\/strong><\/h2>\n\n\n\n

When I started creating food content, I wrote down a couple of brands that I wanted to reach out to for collaborations but as it turns out, these brands are the ones reaching out to me for work. Some of them are Hollandia, KerryGold and Gino for food products and Caraway and Our Place for cookware.<\/p>\n\n\n\n

I\u2019ve also been recognised for the work that I do but most importantly, I have built a community I am very proud of. It\u2019s the one thing I\u2019ve been fully focused on. I wanted to have a community of people who enjoy the kind of things that I do and resonate with my concerns, challenges and joys. So far, I think I have achieved that. <\/p>\n\n\n\n

Well done, what would you say to food content creators starting? <\/strong><\/h3>\n\n\n\n

I\u2019d say focus on doing what you love. Look at your peers, see what they’re doing and how they are doing it and find your style. Be conscious of the little details like how you plate the final dish and how you move your camera. Those things matter. Also, don\u2019t be afraid to niche out. For instance, say you\u2019re a good baker, you can capitalise on that to build an audience and a community for yourself. <\/p>\n\n\n\n

Above all, be consistent. Love what you do and keep doing it. <\/p>\n\n\n\n

Inspired by Fareedah\u2019s story?<\/p>\n\n\n\n

Earn money for what you know.<\/p>\n\n\n\n

Sell your courses easily, boost sales and connect with new clients through webinars on Selar Pro.<\/p>\n\n\n\n

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Start selling on selar<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fareedah Abdulsalaam. seamlessly blends her expertise in digital marketing with her passion for culinary arts, creating a unique and engaging…<\/p>\n","protected":false},"author":20,"featured_media":6642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ap_featured_post":false},"categories":[85],"tags":[157],"yst_prominent_words":[],"featured_image_url":"https:\/\/blog-media.selar.co\/wp-content\/uploads\/2024\/07\/Selar-Blog-Covers-7.png","views":3865,"yoast_head":"\nCombining Digital Strategies and Delicious Recipes: Fareedah Abdulsalaam's Creator Journey - Selar Blog<\/title>\n<meta name=\"description\" content=\"Fareedah Abdulsalaam. seamlessly blends her expertise in digital marketing with her passion for culinary arts, creating a unique and engaging online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selar.co\/blog\/combining-digital-strategies-and-delicious-recipes-fareedah-abdulsalaams-creator-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combining Digital Strategies and Delicious Recipes: Fareedah Abdulsalaam's Creator Journey - 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