{"id":7386,"date":"2025-05-21T17:13:14","date_gmt":"2025-05-21T16:13:14","guid":{"rendered":"https:\/\/selar.com\/blog\/?p=7386"},"modified":"2025-06-02T16:47:15","modified_gmt":"2025-06-02T15:47:15","slug":"tickets-by-selar-vs-tix-africa","status":"publish","type":"post","link":"https:\/\/selar.com\/blog\/tickets-by-selar-vs-tix-africa\/","title":{"rendered":"Tickets by Selar Vs. Tix.Africa \u2014 Which is Better for African Creators?"},"content":{"rendered":"\n<p>If you\u2019re planning an event, whether it\u2019s a small workshop, an online masterclass, or even a large conference, choosing the right ticketing platform can make a world of difference.&nbsp;<\/p>\n\n\n\n<p>Tickets by Selar and Tix.Africa are two popular options among organizers and creators across Africa. These two platforms offer a range of features like guest management, ticket tiers, and multi-currency payment processing, among others.&nbsp;<\/p>\n\n\n\n<p>But, as you can imagine, there are key differences that define these platforms. This article compares both platforms, highlighting differences across features, pricing, integrations, and creator support. At the end of it, you\u2019ll have enough info to decide for yourself which would work best for you as an African creator.<\/p>\n\n\n\n<h2><strong>Head to Head: Tickets by Selar vs. Tix.Africa<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a quick breakdown of Tickets by Selar\u2019s features vs Tix\u2019s.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Tickets by Selar<\/strong><\/td><td><strong>Tix.Africa<\/strong><\/td><\/tr><tr><td>Pricing (NGN)<\/td><td>4% + \u20a650 per transaction<\/td><td>5% + \u20a6100 per paid ticket<\/td><\/tr><tr><td>Supported currencies \u2013 Publicly listed<\/td><td>11 \u2014 NGN, USD, GBP, GHS, KES, ZAR, TZS, UGX. RWF, XOF, and XAF<\/td><td>3 \u2014 NGN, GHS, ZAR<\/td><\/tr><tr><td>Designed with creators in mind (all-in-one ecosystem of creator tools)<\/td><td>\u2713&nbsp;<\/td><td>Not quite<\/td><\/tr><tr><td>Calendar integration<\/td><td>\u2713&nbsp;<\/td><td>\u2717<\/td><\/tr><tr><td>Group tickets&nbsp;<\/td><td>\u2713&nbsp;<\/td><td>\u2713&nbsp;<\/td><\/tr><tr><td>Mobile app<\/td><td>Available on Android <em>and <\/em>iOS<\/td><td>Only available on iOS<\/td><\/tr><tr><td>Offline guest check-in<\/td><td>\u2713&nbsp;<\/td><td>\u2717<\/td><\/tr><tr><td>On-site event support<\/td><td>\u2713<\/td><td>\u2713&nbsp;<\/td><\/tr><tr><td>Hybrid events<\/td><td>\u2713&nbsp;<\/td><td>\u2717<\/td><\/tr><tr><td>Affiliate marketing<\/td><td>\u2713<\/td><td>\u2717<\/td><\/tr><tr><td>Integrations<\/td><td>Mailchimp, ConvertKit, Google Tag Manager, Facebook Pixel, Zapier, etc.<\/td><td>Google Analytics and Meta Pixel<\/td><\/tr><tr><td>Customer redirection after ticket purchase<\/td><td>\u2713<\/td><td>\u2717<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Before moving forward, it\u2019s worth noting that this table focuses on less common but important features. However, outside of these, Selar and Tix share a few features, including:&nbsp;<\/p>\n\n\n\n<ul><li>Ticket tiers &#8211; Free, Regular, VIP<\/li><li>QR codes<\/li><li>Detailed tickets with meeting links alongside start\/end times<\/li><li>Custom checkout forms\/questions, etc.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>That said, Selar offers more affordability, more currencies, more integrations and, most importantly, it powers your entire creator journey from creating your course\/ebook to organizing an event that supports it.<\/p>\n\n\n\n<p>Notably, with the offline guest check-in feature, it\u2019s possible to continue checking guests in even when internet service providers have downtimes.<\/p>\n\n\n\n<p>Tix.Africa\u2019s Discover page also comes in handy for users looking for more places to unwind or learn, depending on what adventures they\u2019re hooked on.<\/p>\n\n\n\n<p>But, with 10\/11 perfect scores ahead of 4\/11 (calculated based on the number of features where each platform matches or outperforms the other perfectly), the answer about which to use leans noticeably in Selar\u2019s direction.<\/p>\n\n\n\n<h2><strong>Feature-by-Feature Walkthrough of Tickets by Selar vs. Tix.Africa<\/strong><\/h2>\n\n\n\n<p>The table above works great if you\u2019re short on time. But there\u2019s always room for context.&nbsp;<\/p>\n\n\n\n<h3><strong>1. Pricing and Supported Currencies<\/strong><\/h3>\n\n\n\n<h4><strong>Charges by Platform<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXft_ZnFKnmfNUI-E5kqgb-tJf65R5bSGB_sQnuBaKG4b68jTeMPynVxdAsVKXIQfAajbjR-zq99vKY9Cmg3_AldGAaC9wEfj3_3hpnYmXXm0qhPkH4LYWgzbbepcpAQJMmDAuTnmA?key=uGOJpsif0AGMSDKLlEoQsQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Selar charges 4% + \u20a650 per transaction. Tix.Africa charges 5% + \u20a6100 per paid ticket.&nbsp;<\/p>\n\n\n\n<p>Interestingly, with Selar and Tix.Africa, you can push the transaction fees to your guests\/customers. But, even if you push the fees to your customers, they still pay less with Selar, compared to Tix.Africa.<\/p>\n\n\n\n<h4><strong>Charges in Other Currencies<\/strong><\/h4>\n\n\n\n<p>On Ghanaian product sales, Tix.Africa charges 7.5% + GH\u00a25 vs Selar\u2019s 5% + GH\u00a21. In South Africa, Tix.Africa charges 5% + R5 versus Selar\u2019s 6% + R2. Multiply that by your expected number of ticket sales per event, and the charges immediately start to add up.<\/p>\n\n\n\n<p>This wouldn\u2019t be a problem if events weren\u2019t already very expensive to organize and if you didn\u2019t need every penny you could get. But they are, and you do.<\/p>\n\n\n\n<h4><strong>Who Wins? Hint \u2014 It\u2019s Selar.<\/strong><\/h4>\n\n\n\n<p>Now, we can\u2019t entirely say that we do not understand the prices. Running a business requires money. Plus, Tix.Africa doesn\u2019t charge on free tickets (we don&#8217;t either).<\/p>\n\n\n\n<p>Nevertheless, Selar comes out on top and lets you keep more of your earnings. That aside, Selar supports eleven currencies against their three, as seen on the table above.<\/p>\n\n\n\n<h3><strong>2. Specific Attention to Creator Needs<\/strong><\/h3>\n\n\n\n<p>Selar is built for creators across the world and in Africa specifically. Tix, on the other hand, is built for event organizers \u2014 individuals or organizations \u2014 and event goers.&nbsp;<\/p>\n\n\n\n<p>This slight distinction might seem inconsequential, but its importance comes out in minor details:<\/p>\n\n\n\n<h4><strong>Upsells, Cross-sells, and Event Discovery<\/strong><\/h4>\n\n\n\n<p>The first and perhaps less obvious is in Selar\u2019s upsells and cross-sells \u2014 features that Tix.Africa does not offer.<\/p>\n\n\n\n<p>These features, deployed in <a href=\"https:\/\/selar.com\/blog\/how-to-upsell-digital-products\/\">just a few easy steps<\/a>, recommend other products on <em>your <\/em>storefront to customers at the point of purchase, giving you the chance to seamlessly convert them while they\u2019re most open to spending.<\/p>\n\n\n\n<p>The unique benefit of this feature is that you\u2019re getting more value per customer as opposed to having one-and-done deals on your tickets and\/or digital products.<\/p>\n\n\n\n<p>To put that into context, let\u2019s assume you already have an ebook on \u201cHow to Make Your First Million in One Year Selling Digital Products\u201d and you\u2019re organizing a networking session with people who\u2019ve made a million selling the same.<\/p>\n\n\n\n<p>Your customer lands on your storefront and they buy their ticket to the biggest African creator event of the year. In the process, they see the ebook and could immediately be converted on that.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe8TfY97knkNqJr9qQZ9TOBq39jWnmA9x-TotMqvr2BUvT76LDqZWhPleUjDBYXxEj9U4Bj-Z-z2_UMnFqleGBrKGJFaM5L0iuUI9gyioQpzihBAvmYLppWPur3TbUBmGrA15wRUA?key=uGOJpsif0AGMSDKLlEoQsQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>It\u2019s a win for you and for them, too.<\/p>\n\n\n\n<h3><strong>3. Flexibility and Multi-Event Type Support<\/strong><\/h3>\n\n\n\n<p>The average African creator has been \u201cdoing things\u201d long before Silicon Valley turned it into their rallying cry for chasing your dreams. We pursue passions we are interested in and figure things out along the way. For that level of ambition, there\u2019s a need for flexibility.<\/p>\n\n\n\n<h4><strong>On-site Support<\/strong><\/h4>\n\n\n\n<p>As far as flexibility is concerned, Tix.Africa offers on-site support for their customers. Tickets by Selar offers the same service and our experience with customers who are occasionally overwhelmed in the organization process has given us enough evidence to know that it\u2019s a valuable feature.&nbsp;<\/p>\n\n\n\n<p>But, outside of this shared feature, a few other areas are worth considering.<\/p>\n\n\n\n<h4><strong>Convenience During Internet Downtimes<\/strong><\/h4>\n\n\n\n<p>One of the first and most obvious areas of concentration is support for offline guest check-ins. In the last 12 &#8211; 18 months or so, even MTN, one of the biggest network service providers in Africa, experienced outages.<\/p>\n\n\n\n<p>Things like this happen. To ensure smooth sailing regardless, Selar has an offline guest check-in feature that allows you to continue admitting guests even when your internet connection is bad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd6yChT3V6QRStoVig32C8i6yCyLbNWvzklTp0VGhfmuksaYhGTmlLud-a14sOhc4PaLwLYPLexboYe46Q5QZcsi18QpG7LwBTeyAQMjJwxrH3MQu0p1ydlKTVeBT-GFcgOHHiVuA?key=uGOJpsif0AGMSDKLlEoQsQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Tix.Africa does not offer this feature.&nbsp;<\/p>\n\n\n\n<h4><strong>Hybrid Events<\/strong><\/h4>\n\n\n\n<p>During COVID-19, hybrid events were all the rage, with some people joining events in person and the rest joining online to avoid congesting the venue.<\/p>\n\n\n\n<p>Without COVID-19, though, there\u2019s still a solid argument to be made for hybrid events.&nbsp;<\/p>\n\n\n\n<p>For starters, sometimes, halls simply cannot accommodate the capacity of interested attendees. Other times, there\u2019s a need to document the event better by livestreaming and gathering real-time audience reactions.<\/p>\n\n\n\n<p>The list goes on, and Selar fully recognizes the importance of these sorts of events for creators. Not just event organizers, but creators specifically who want a little more out of every event they organize.<\/p>\n\n\n\n<p>For that, Tickets by Selar offers hybrid tickets. People can buy in person and online.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcG6ooD6qN6MAimlEyq4quGwpR4iroSTsIn2FqO0NqiKNCCagro8BiMjwaLjF101MdP_Ephn83pr1TPGDwlPfk-g8iY_skmv702MaiG5QWQQBPOQWqxy46DaSVGqk4aA1c8HcY7?key=uGOJpsif0AGMSDKLlEoQsQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Tix.Africa only offers online or onsite tickets. No in-between.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfvc6wZWfCiqGDLASI16BKNZymT8cSSaD4Ml1Iw35drchVww60tvMHMsWomNDFuM9BdjV8jxTZ20wc20SYxwWfcXRsxVp2pKfEPlGBuXrgX-WaH1V9luqMY_4KOTaqdKXZ5cL7s-g?key=uGOJpsif0AGMSDKLlEoQsQ\" alt=\"\"\/><\/figure>\n\n\n\n<h4><strong>Optimization for Attendance via Calendar Reminders<\/strong><\/h4>\n\n\n\n<p>The journey doesn\u2019t end when the customer makes the ticket purchase. As stated earlier, Selar pays specific attention to what the creator needs.<\/p>\n\n\n\n<p>Especially for online events, there\u2019s the option for attendees to add the event directly to their calendar. Nobody forgets when or where it should happen. Attendance rates go up.<\/p>\n\n\n\n<p>Tix, unfortunately, does not offer this feature.<\/p>\n\n\n\n<h3><strong>4. Integrations and Power Tools<\/strong><\/h3>\n\n\n\n<p>For creators who need a bit more, there has to be a range of ways to improve your experience with a ticketing platform.<\/p>\n\n\n\n<h4><strong>Tix.Africa\u2019s Integrations<\/strong><\/h4>\n\n\n\n<p>With Tix.Africa, there\u2019s Google Analytics and Meta Pixel. These are absolutely great for giving a bird\u2019s eye view of how your visitors behave, what they do when they\u2019re on your page, how well your event marketing team is doing, and everything else in between. In more ways than one, it\u2019s great.<\/p>\n\n\n\n<h4><strong>Tickets by Selar\u2019s Integrations<\/strong><\/h4>\n\n\n\n<p>Selar offers Facebook Pixel and Google Tag Manager, a tool that allows you to add a range of analytics and tracking tools to your storefront.&nbsp;<\/p>\n\n\n\n<p>With Google Tag Manager, you can keep things simple and just add Google Analytics <em>or <\/em>you can go a step further and also add the tracking codes for Hotjar, TikTok Pixel, and a range of other tools with different capabilities.<\/p>\n\n\n\n<p>Basically, with Tix, you have one option for tracking user behavior \u2013 Google Analytics. With Tickets by Selar, you have GTM which opens you up to a world of possibilities that include Google Analytics and several others.&nbsp;<\/p>\n\n\n\n<h4><strong>Beyond Analytics<\/strong><\/h4>\n\n\n\n<p>Apart from checking out what users are doing, with Selar, you can add integrations like Mailchimp, SendPulse, Kit (formerly ConvertKit), Zapier, etc., and get all their functionalities with just a few button clicks.<\/p>\n\n\n\n<h3><strong>5. Optimization for Ticket Sales via Discovery and Affiliate Marketing<\/strong><\/h3>\n\n\n\n<p>Tix.Africa helps event organizers get more eyeballs on their functions by adding them to a discovery page where users can find them and get a ticket. It\u2019s simple and straightforward.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Selar, on the other hand, has an affiliate network with <a href=\"https:\/\/affiliates.selar.com\/?utm_source=selar_landing\">40,000 affiliates<\/a>. Any of these people could pick up your ticket and start <strong>actively <\/strong>marketing it to attendees, driving up sales for your events and masterclasses with practically no effort from your end.<\/p>\n\n\n\n<p>What\u2019s more, Selar supports African creators with their marketing via newsletter and social media spotlights. This essentially places you in front of an audience, thousands strong, across multiple channels, improving visibility.&nbsp;<\/p>\n\n\n\n<h2><strong>Other Features that Make Tickets by Selar an Excellent Companion for African Creators<\/strong><\/h2>\n\n\n\n<p>The range of capabilities that Tickets by Selar has is extensive. Beyond the features we\u2019ve highlighted above, there are a few others that are worth noting:<\/p>\n\n\n\n<ul><li><strong>Group Bookings and Check-ins: <\/strong>This allows more than one person to book tickets for a group of attendees and all of them can be checked in at once at the event instead of having to look through all their tickets one after the other.<\/li><li><strong>Multi-Device Check-in: <\/strong>This splits the workload across several people on your team and allows you to check in guests from different devices, speeding up the work and maximizing efficiency.&nbsp;<\/li><li><strong>Guest List and Attendee Management: <\/strong>Much like Tix.Africa, you can easily access your list of guests and manage their info from an intuitive screen. Whether you\u2019re organizing a small or large event, you have full control.<\/li><li><strong>Automated Abandoned Cart Emails:<\/strong> Every time someone leaves your checkout page without making a purchase, Selar goes the extra mile and sends them an email reminding them almost instantly that they\u2019ve got unfinished business with you.<\/li><li><strong>Sales Control:<\/strong> Gives you full control over ticket limits based on event capacity. With this feature, you can restrict the number of tickets per purchaser and close ticket sales whenever you want with a simple click.<\/li><\/ul>\n\n\n\n<p>The list of <a href=\"https:\/\/selar.com\/features-tickets\">features that Tickets by Selar offers<\/a> goes on and all of them come together to help organize a successful event. But you shouldn\u2019t simply take our word for it.<\/p>\n\n\n\n<h2><strong>Real-World Example \u2014 The Shift Conference<\/strong><\/h2>\n\n\n\n<p>The Shift Conference is an annual event hosted by Dr. Sam Adeyemi. Its earlier iterations saw about 600 &#8211; 800 attendees, especially in the United States.<\/p>\n\n\n\n<p>However, when the event came to Lagos, Nigeria, the numbers were more than double and, the thing about unprecedented success is that it can be such a hassle to handle when you\u2019re, you know, not prepared for it \u2014 as people tend to be for unprecedented successes.<\/p>\n\n\n\n<p>The Shift Conference team outsourced ticketing and guest management to Selar and successfully sold 2,000 tickets in an organized manner with practically no stress.<\/p>\n\n\n\n<p>The details are <a href=\"https:\/\/selar.com\/blog\/how-the-shift-conference-pulled-off-a-2000-attendee-event-using-tickets-by-selar\/\">here<\/a>.<\/p>\n\n\n\n<h2><strong>Final Verdict<\/strong><\/h2>\n\n\n\n<p>Tix.Africa is excellent for traditional events. You log in, create an event, choose your ticket tiers and the rest is history. Some features are somewhat limited but it works so well that they\u2019ve been able to get impressive partnerships and events over the years.<\/p>\n\n\n\n<p>But, if you\u2019re looking for a bit more, Selar would be the place to be. Not only does it also work great for traditional events, it\u2019s the place where events, products, affordability, community, and flexibility blend seamlessly.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.selar.com\/register?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=tickets+vs+tix&amp;utm_id=tickets+vs+tix\">Start selling on Selar today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re planning an event, whether it\u2019s a small workshop, an online masterclass, or even a large conference, choosing the&#8230;<\/p>\n","protected":false},"author":20,"featured_media":7390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ap_featured_post":false},"categories":[181],"tags":[],"yst_prominent_words":[],"featured_image_url":"https:\/\/blog-media.selar.co\/wp-content\/uploads\/2025\/05\/Tickets-by-Selar-vs-Tix.Africa.png","views":2058,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tickets by Selar Vs. 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