{"id":7577,"date":"2025-09-01T13:47:42","date_gmt":"2025-09-01T12:47:42","guid":{"rendered":"https:\/\/selar.com\/blog\/?p=7577"},"modified":"2025-09-11T21:39:28","modified_gmt":"2025-09-11T20:39:28","slug":"how-to-make-1m-monthly-selling-online-courses","status":"publish","type":"post","link":"https:\/\/selar.com\/blog\/how-to-make-1m-monthly-selling-online-courses\/","title":{"rendered":"How to Make \u20a61M Monthly Selling Online Courses in Nigeria"},"content":{"rendered":"\n<p>Everyone\u2019s searching for ways to make money online in Nigeria. Some people freelance, some trade crypto, and others resell products as affiliates. But most of these hustles demand endless time and energy. Once you stop working, the income stops, too.<\/p>\n\n\n\n<p>But that\u2019s not the same with online courses. You build once, and people can keep buying for months, even years. Sounds exciting, until you\u2019re faced with the big question: <em>where do I even start?<\/em><\/p>\n\n\n\n<p>That\u2019s exactly what we spoke about in a recent webinar with Lucky Elohor, better known as <em>Digital Creator Chic<\/em>. Lucky is a digital entrepreneur who has built multiple six-figure income streams from courses and guided hundreds of creators, coaches, and professionals to do the same.<\/p>\n\n\n\n<p>In our conversation, she broke down:<\/p>\n\n\n\n<ul><li>How to identify your most profitable course ideas<\/li><li>The process of structuring and packaging your knowledge<\/li><li>Smart ways to market and build an audience that buys<\/li><li>And the exact framework she uses to hit \u20a61M+ in monthly sales consistently<\/li><\/ul>\n\n\n\n<p>That being said, let\u2019s dive right in!<\/p>\n\n\n\n<h2><strong>Popular Ways Nigerians Make Money Online<\/strong><\/h2>\n\n\n\n<p>If you type <em>\u201chow to make money online in Nigeria\u201d<\/em> into Google, you\u2019ll get thousands of suggestions. Some of the most common include freelancing on platforms like Upwork or Fiverr, reselling products through Jumia or Konga, doing affiliate marketing, trading crypto, or even starting YouTube channels.<\/p>\n\n\n\n<p>These are all valid paths, but most of them rely on everyday hustle. If you stop working, the money stops too. If you don\u2019t have gigs, freelancing stops. Even YouTube ad revenue can dry up if you take a break.<\/p>\n\n\n\n<p>That\u2019s why Lucky\u2019s story carries a different weight. During the pandemic, when many Nigerians were struggling, she was joining every free or cheap online class she could find, soaking up more than 50 skills. But instead of trying to cash out fast, she asked herself: \u201c<em>Which of these skills can I actually build into something scalable?\u201d<\/em><\/p>\n\n\n\n<p>Her answer was Facebook Ads, and turning that into her first online course completely changed her trajectory.<\/p>\n\n\n\n<h2><strong>Is Selling Online Courses a Smart Move?<\/strong><\/h2>\n\n\n\n<p>Now, most online income streams are tied to how much time you can give. If you\u2019re freelancing, you\u2019re trading hours for paychecks. If you\u2019re reselling, you\u2019re constantly restocking.<\/p>\n\n\n\n<p>But, online courses flip that script. Among all the popular ways to make money online in Nigeria, online courses stand out because they allow you to multiply your impact without multiplying your hours. You build once, and keep selling whether you have 100 followers or 100,000.<\/p>\n\n\n\n<p>That\u2019s why Lucky Elohor calls herself a course creator before anything else. In her words:<\/p>\n\n\n\n<p><em>\u201cI monetise my knowledge. I make money from my knowledge.\u201d<\/em><\/p>\n\n\n\n<p>Her first attempt at selling a course didn\u2019t go as planned; only 8 people bought it, and she lost money on ads. But instead of quitting, she studied what went wrong, learnt more about who she was serving, the problem and how to position her message.<\/p>\n\n\n\n<p>When she relaunched with that clarity, over 400 people signed up for her \u20a62,500 course. That single launch crossed the \u20a61 million mark, and she did it with fewer than 500 Instagram followers.<\/p>\n\n\n\n<p>This is why online courses are such a powerful way to make money online in Nigeria. You don\u2019t need celebrity-level fame, nor do you need lots of startup capital. Instead, you need a skill, a story, or an experience people are willing to learn from and a system to package, market, and sell it.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/selar.com\/\">Selar<\/a>, the packaging and selling part is easy because you get a home for your course, local payouts in naira, affiliate options, and even built-in marketing tools that make scaling to \u20a61M a lot less intimidating.<\/p>\n\n\n\n<p>So, while most hustles keep you chained to constant effort, online courses allow you to build an asset that grows with you.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background\" href=\"https:\/\/selar.com\/features-courses?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=lucky+elohor+webinar\">SET up your course on selar today<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Step-by-Step Guide to Making \u20a61M Monthly From Courses<\/strong><\/h2>\n\n\n\n<p>Selling online courses sounds glamorous when you see the headline numbers, but it usually starts messy. Lucky Elohor\u2019s first course launch was a total flop. She spent \u20a6150,000 on ads and made just \u20a646,400 back, and only eight people bought the course.<\/p>\n\n\n\n<p>But that failure was the foundation for her success. By the time she launched her second course, she had refined her process and made her first \u20a61M in a single month. Here\u2019s the step-by-step roadmap, drawn straight from her journey:<\/p>\n\n\n\n<h3><strong>Step 1: Start With Clarity, Not Just Passion<\/strong><\/h3>\n\n\n\n<p>Lucky\u2019s first mistake was being too broad: \u201cCome and learn Facebook Ads.\u201d Everyone heard the message, but no one felt it was for them. Don\u2019t sell to \u201ceveryone.\u201d Define a clear audience, a specific pain point, and one promise your course delivers.<\/p>\n\n\n\n<h3><strong>Step 2: Validate Before You Build<\/strong><\/h3>\n\n\n\n<p>Instead of rushing to record videos, test if people will pay for your idea. Lucky calls this the clarity phase of her <strong>BPLP framework<\/strong> (Before Pre-launch, Pre-launch, Launch, Post-launch). This is where you survey your audience, host a free webinar, or even presell your course before creating it.<\/p>\n\n\n\n<h3><strong>Step 3: Be Smart With Your Pricing<\/strong><\/h3>\n\n\n\n<p>Her first course sold for \u20a65,800&nbsp; and barely moved. The second one at \u20a62,500, not because it was \u201ccheaper,\u201d but because it matched the purchasing power and urgency of her audience. Over 400 people signed up.&nbsp;<\/p>\n\n\n\n<h3><strong>Step 4: Don\u2019t Wait for a Big Audience<\/strong><\/h3>\n\n\n\n<p>At the time, Lucky had fewer than 500 Instagram followers. Yet she made \u20a61M in sales. The secret was messaging and confidence. In her words:<\/p>\n\n\n\n<p><em>\u201cYour audience can see through you. If you don\u2019t believe in your value, they won\u2019t either.\u201d<\/em><\/p>\n\n\n\n<h3><strong>Step 5: Build Multiple Entry Points<\/strong><\/h3>\n\n\n\n<p>Another mistake Lucky corrected was relying on just one free webinar. Now, she uses multiple funnels like webinars, ebooks, WhatsApp classes, and Instagram Lives,&nbsp; all leading to the same offer. That way, if one entry point doesn\u2019t click, another one will.<\/p>\n\n\n\n<h3><strong>Step 6: Launch With Consistency<\/strong><\/h3>\n\n\n\n<p>Lucky used to wing her launches. Now, she prepares at least 50% of her content and emails in advance. That consistency builds trust and makes it easier to stick to the plan even when sales feel slow at first. And as she shared:<\/p>\n\n\n\n<p><em>\u201cSome people buy on Day 1. Others buy on Day 30. If you quit halfway, you lose them.\u201d<\/em><\/p>\n\n\n\n<p>This is the roadmap Lucky used to turn a flop into her first \u20a61M month. Her process covers: clarity, pricing, multiple funnels, and consistent execution.<\/p>\n\n\n\n<h2><strong>Best Platforms to Sell Online Courses in Nigeria<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve packaged your knowledge into a course, the next question is: \u201c<em>Where do I sell it?\u201d <\/em>There are plenty of platforms out there, both global and local, but not all of them work smoothly for Nigerians.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve already broken down the pros and cons of both global platforms and local ones in detail. You can read our full comparison here:<a href=\"https:\/\/selar.com\/blog\/best-places-to-sell-courses-online-in-nigeria\/\"> Best Places to Sell Courses Online in Nigeria<\/a>.<\/p>\n\n\n\n<p><strong>TLDR<\/strong>: If your goal is to hit \u20a61M in course sales, the platform you choose matters a lot. And this is where you need Selar. Selar isn\u2019t just a course host; it\u2019s a full creator toolkit. With<a href=\"https:\/\/selar.com\/features-courses\"> Selar\u2019s course features<\/a>, you can:<\/p>\n\n\n\n<ul><li>Upload unlimited course videos, PDFs, and audios directly to your store.<\/li><li>Create sleek, professional-looking course pages without touching code.<\/li><li>Automate email campaigns, offer discount codes, and set up drip lessons.<\/li><li>Issue completion certificates to keep students motivated.<\/li><li>Bundle courses with ebooks, memberships, or coaching for bigger offers.<\/li><li>Accept payments in naira, cedis, shillings, pounds, or dollars, then withdraw straight to your local account.<\/li><li>Protect your content with built-in security to stop piracy.<\/li><\/ul>\n\n\n\n<p>In other words, Selar takes care of the heavy lifting so you can focus on creating valuable content and marketing it. If you\u2019re serious about making \u20a61M monthly, <a href=\"https:\/\/selar.com\/register\">this is the platform<\/a> that scales with you.<\/p>\n\n\n\n<h2><strong>Marketing Strategies to Hit \u20a61M Monthly<\/strong><\/h2>\n\n\n\n<p>Creating your course is only half the story. The bigger challenge is marketing it so people actually buy and keep buying until you hit that \u20a61M goal.<\/p>\n\n\n\n<p>This is where you need Lucky Elohor\u2019s <strong>BPLP framework<\/strong>: <em>Before Pre-launch, Pre-launch, Launch, Post-launch<\/em>. After her first failed launch, she realised the difference between struggling creators and profitable ones isn\u2019t the course itself but the system behind the launch.<\/p>\n\n\n\n<h3>1<strong>. <\/strong><strong>Before Pre-launch: Get Clear First<\/strong><\/h3>\n\n\n\n<p>Most creators try to sell to \u201ceveryone.\u201d Lucky calls this the biggest mistake. Broad promises don\u2019t stick; clarity does. Think about it this way: your course is not for the whole world. It\u2019s for one specific person with one specific problem. Write it down, name it clearly, then frame your course promise around solving that problem.<\/p>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul><li>Who is my course really for?<\/li><li>What problem are they actively struggling with?<\/li><li>What promise will they confidently achieve by the end?<\/li><\/ul>\n\n\n\n<h3><strong>2. Pre-launch: Warm Your Audience<\/strong><\/h3>\n\n\n\n<p>Lucky is clear on this: you don\u2019t just pop up online with <em>\u201cSurprise, I have a course!\u201d<\/em> and expect sales. You need to build anticipation. Her pre-launch routine blends consistency and strategy. She:<\/p>\n\n\n\n<ul><li>Prepares at least 50% of her content ahead of time so she doesn\u2019t burn out halfway.<\/li><li>Shares \u201cquick results\u201d posts that solve small problems and earn trust.<\/li><li>Teases the course with polls, freebies, and questions on social media.<\/li><li>Pre-writes half (or all) of her sales emails before starting the campaign.<\/li><\/ul>\n\n\n\n<p><em>\u201cNever launch in less than 4 weeks,\u201d Lucky advises. \u201cPeople don\u2019t keep money aside waiting for you; you need to warm them up first.\u201d<\/em><\/p>\n\n\n\n<h3><strong>3. Launch: Go All Out<\/strong><\/h3>\n\n\n\n<p>This is where you stop holding back. Instead of relying on a single funnel, Lucky spreads her message across multiple channels. That way, if one doesn\u2019t click for someone, another will. Some of her go-to launch tactics include:<\/p>\n\n\n\n<ul><li>Free webinars to showcase value upfront<\/li><li>WhatsApp classes for more intimate selling<\/li><li>Instagram Lives to build connections<\/li><li>Downloadable guides or ebooks as lead magnets<\/li><li>Ads when the budget allows<\/li><\/ul>\n\n\n\n<p>She also emphasises consistency: <em>\u201cEven if you post five times a day, most people will only see one or two. Don\u2019t worry about being too visible, repetition builds trust.\u201d<\/em><\/p>\n\n\n\n<p>And she tailors her content to all four types of buyers:<\/p>\n\n\n\n<ul><li>Emotional buyers (stories and inspiration)<\/li><li>Logical buyers (data, proof, results)<\/li><li>Specific buyers (a detail that clicks instantly)<\/li><li>Consistent buyers (they need to see you show up every day)<\/li><\/ul>\n\n\n\n<h3><strong>4. Post-launch: Keep the Funnel Alive<\/strong><\/h3>\n\n\n\n<p>Most creators stop promotion after launch week. That\u2019s a big mistake. Lucky keeps her funnel alive by repurposing content, nurturing new leads, and reopening sales with bonuses or bundles. That\u2019s how she turns a launch into an ongoing income stream rather than a one-time hit. In her words;<\/p>\n\n\n\n<p><em>\u201cPeople don\u2019t buy because you showed up once. They buy because you showed up consistently, from Day 1 to Day 30. If you stop halfway, you lose them.\u201d<\/em><\/p>\n\n\n\n<p>Managing all this might sound overwhelming, but Selar makes things way easier. With its<a href=\"https:\/\/selar.com\/features-courses\"> course feature<\/a>, you can:<\/p>\n\n\n\n<ul><li>Host your freebies and lead magnets<\/li><li>Run affiliate programs to expand your reach<\/li><li>Automate follow-up emails and coupons<\/li><li>Bundle courses with ebooks or coaching for upsells<\/li><li>Track everything in one simple dashboard<\/li><\/ul>\n\n\n\n<p>Selar takes care of the tech, so you can focus on marketing and selling with confidence.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background\" href=\"https:\/\/selar.com\/features-courses?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=lucky+elohor+webinar\">sET UP YOUR COURSE ON SELAR TODAY<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s searching for ways to make money online in Nigeria. Some people freelance, some trade crypto, and others resell products&#8230;<\/p>\n","protected":false},"author":20,"featured_media":7578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ap_featured_post":false},"categories":[42],"tags":[],"yst_prominent_words":[],"featured_image_url":"https:\/\/blog-media.selar.co\/wp-content\/uploads\/2025\/09\/Selar-Blog-Covers-5.png","views":6541,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make \u20a61M Monthly Selling Online Courses in Nigeria - Selar Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selar.com\/blog\/how-to-make-1m-monthly-selling-online-courses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make \u20a61M Monthly Selling Online Courses in Nigeria - Selar Blog\" \/>\n<meta property=\"og:description\" content=\"Everyone\u2019s searching for ways to make money online in Nigeria. 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