If you run Meta or TikTok ads to sell products on Selar, there\u2019s a new upgrade designed to improve how your campaigns learn from conversions.<\/p>\n\n\n\n
Selar now supports Meta Conversions API (CAPI) and TikTok Events API.<\/p>\n\n\n\n
This means your conversion events, especially Purchase events, can now be shared with Meta and TikTok through an additional server-side connection alongside your existing Pixel setup.<\/p>\n\n\n\n
For creators and businesses running conversion campaigns, this matters because the quality of your conversion signals directly affects how well your ads optimize over time.<\/p>\n\n\n\n
And when your ad platforms receive stronger Purchase signals, they become better at finding people likely to buy from your store.<\/p>\n\n\n\n
Every time someone interacts with your ad, visits your store, starts checkout, or completes a purchase, that activity becomes a signal that platforms like Meta and TikTok use to optimize your campaigns.<\/p>\n\n\n\n
These signals help answer questions like:<\/p>\n\n\n\n
The stronger and more consistent those signals are, the more effectively ad platforms can optimize for outcomes that actually matter to your business.<\/p>\n\n\n\n
That\u2019s why Purchase events are so important.<\/p>\n\n\n\n
A Purchase event tells Meta or TikTok that someone didn\u2019t just click an ad or browse a page. They completed a transaction.<\/p>\n\n\n\n
For creators focused on revenue, this is one of the most valuable signals your campaigns can generate.<\/p>\n\n\n\n
Before now, your Meta Pixel and TikTok Pixel already helped track customer activity on your Selar store through browser-based events.<\/p>\n\n\n\n
That foundation remains important and continues to work exactly as before. What\u2019s new is that Selar can now also send events directly to Meta and TikTok through Conversions API and Events API. This creates an additional server-side layer that works alongside your Pixel setup to strengthen how conversion events are shared with ad platforms.<\/p>\n\n\n\n
In practical terms, your campaigns now receive stronger Purchase signals from your store, helping Meta and TikTok build a more accurate understanding of which users are actually converting.<\/p>\n\n\n\n
And when ad platforms learn more accurately from completed purchases, they can optimize campaigns more effectively toward future buyers.<\/p>\n\n\n\n
Most creators don\u2019t struggle because they can\u2019t launch campaigns.They struggle because scaling conversion campaigns requires quality optimization data. <\/p>\n\n\n\n
As campaigns grow, ad platforms depend more heavily on conversion signals to:<\/p>\n\n\n\n
This is especially important for creators selling:<\/p>\n\n\n\n
In all of these cases, Purchase events are often the strongest indicator of campaign quality. The better those signals are communicated back to Meta and TikTok, the better those platforms can optimize toward people likely to buy.<\/p>\n\n\n\n
One of the most important parts of performance marketing is the feedback loop between your store and your ad platform.<\/p>\n\n\n\n
Someone sees an ad.
They click.
They browse.
They buy.<\/p>\n\n\n\n
That purchase data then feeds back into Meta or TikTok so the platform can learn from the conversion and improve future delivery. The clearer that feedback loop becomes, the smarter optimization gets over time. This is why strengthening Purchase tracking matters so much.<\/p>\n\n\n\n
You\u2019re not just tracking sales more effectively. You\u2019re improving the quality of the learning signals that power your campaigns.<\/p>\n\n\n\n
Selar currently supports:<\/p>\n\n\n\n
While every event contributes to understanding customer behavior, Purchase remains the most important event for creators focused on scaling revenue through ads.<\/p>\n\n\n\n
With Meta Conversions API and TikTok Events API enabled on Selar, creators can benefit from:<\/p>\n\n\n\n
This doesn\u2019t change how you currently run ads.<\/p>\n\n\n\n
Instead, it strengthens the conversion data your campaigns already rely on.<\/p>\n\n\n\n
Getting started only takes a few minutes. We\u2019ve created both a walkthrough article <\/span><\/a>and a video tutorial to guide you through the setup process step by step.<\/p>\n\n\n\n \ud83d\udc49 Watch the Meta Tutorial Guide here <\/a>
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