{"id":8373,"date":"2026-09-24T13:22:20","date_gmt":"2026-09-24T12:22:20","guid":{"rendered":"https:\/\/selar.com\/blog\/?p=8373"},"modified":"2026-09-24T13:22:22","modified_gmt":"2026-09-24T12:22:22","slug":"how-to-organise-a-tedx-event-in-africa-from-getting-your-license-to-selling-tickets","status":"publish","type":"post","link":"https:\/\/selar.com\/blog\/how-to-organise-a-tedx-event-in-africa-from-getting-your-license-to-selling-tickets\/","title":{"rendered":"How to Organise a TEDx Event in Africa: <em>From Getting Your License to Selling Tickets<\/em>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Organising a TEDx event is much more than booking a venue, inviting speakers and putting together a stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TEDx event is a licensed, independently organised event that follows TED&#8217;s rules for curation, production, branding, speakers, sponsorship and distribution. That means there is a process to follow before you can put the TEDx name on an event, and there are important rules to understand once you receive your licence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For organisers in Africa, there is another practical challenge: once you have done the work of building the event, you still need a reliable way to get people through the door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means thinking about ticketing early.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide walks through the process from applying for a TEDx licence to building your team, choosing speakers, finding sponsors, marketing your event, selling tickets and managing attendees on event day. It also explains how African TEDx organisers have used Tickets by Selar as part of that process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> TEDx rules and licensing requirements can change. Always check the latest guidance on TED.com before applying or making decisions about your event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a TEDx event?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TEDx is a programme of independently organised events designed to bring people together around ideas worth spreading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although TEDx events are independently organised, organisers agree to follow TED&#8217;s rules for how the event is planned, curated and produced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TEDx event is not simply a conference with the TEDx logo attached to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED describes TEDx as a volunteer-driven programme designed to spark conversation, connection and community. It is not intended to be an industry conference, marketing event or platform for selling products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This distinction matters because it affects everything from your event theme and speaker selection to your sponsorship strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your primary objective is to promote a business, sell a service, raise money for a cause or create a commercial conference, a TEDx licence may not be the right format for your event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to get a TEDx licence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is applying through TED.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before submitting an application, TED recommends that prospective organisers read the TEDx Rules, choose the appropriate event type and understand the naming requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The application is submitted online, and TED says applications are reviewed in the order received. The review process can take up to eight weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means your proposed event date should not be around the corner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED&#8217;s application guidance recommends choosing an event date that is months away. Organisers also need a minimum of three months after approval to properly organise the event, allowing enough time for speaker preparation, production and marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most event types, the licence is valid for one year from approval, and the event must be produced within that period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The basic application process<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The process can be thought of in five stages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Understand TEDx<\/li>\n\n\n\n<li>Choose your event type<\/li>\n\n\n\n<li>Choose an appropriate event name<\/li>\n\n\n\n<li>Prepare and submit your application<\/li>\n\n\n\n<li>Wait for TED&#8217;s review and approval<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The application is not simply a request to use the TEDx name. TED wants to understand the event you intend to organise, including your ideas and plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your proposal can evolve after approval, but you should have a clear enough vision to demonstrate that you understand what you are applying to organise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How long does a TEDx licence take?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TED says applications can take up to eight weeks to review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should therefore work backwards from your desired event date rather than choosing a date first and hoping the licence arrives in time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sensible planning model is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Application \u2192 review period \u2192 licence approval \u2192 at least three months of preparation \u2192 event<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give yourself additional buffer where possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the rules for organising a TEDx event?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most important parts of the process. TEDx has specific rules covering licensing, speakers, sponsors, content, branding, websites, media and event production. Some of the most important rules include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Your TEDx event must be independently organised<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TEDx organisers are independent from TED, even though they operate under a TEDx licence. Your communications should therefore make it clear that your event is independently organised. Avoid language that implies that TED itself is organising, sponsoring or sending a TED event to your city.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. TEDx is not a commercial conference<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TED states that TEDx events are not commercial endeavours. You cannot use the TEDx community programme simply to stage clients, promote your business or sell services. This does not mean an event cannot have sponsors or charge for tickets. It means the event itself must remain consistent with TEDx&#8217;s purpose and rules.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Speakers cannot pay to speak<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a particularly important rule for anyone building a TEDx event. Speakers do not pay to obtain a TEDx speaking opportunity, and TEDx does not pay speakers for their talks. Some events may cover reasonable expenses such as travel or accommodation, but the speaking opportunity itself is not a paid placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Sponsors cannot become speakers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsors and their employees cannot speak at the TEDx event they sponsor. Likewise, speakers cannot act as sponsors for the event at which they are speaking. This separation exists to protect the independence of the stage and the ideas presented on it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Your event needs diverse ideas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TEDx is not supposed to be limited to one narrow subject such as entrepreneurship, technology or business. Your curation should reflect the multidisciplinary nature of TEDx and focus on ideas rather than simply collecting famous people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful question when considering a speaker is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is the idea this person is bringing to the stage?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How impressive is this person&#8217;s CV?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choosing your TEDx event type<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TED offers different event types, and the appropriate option depends on what you are trying to organise. The Standard TEDx event is designed for a local community and features a diverse range of talks rather than being restricted to one subject.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are also specialised formats and event types, including TEDxLive, TEDxWomen, university events, youth events and others. Read the requirements for your chosen event type before applying because the rules and applicable requirements can differ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not assume that a format you have seen at another TEDx event automatically applies to your own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build your TEDx team<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You should not try to organise a TEDx event alone. TEDx teams are volunteer-based, and TED recommends building a committed team with clear responsibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your team could include people responsible for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event operations<\/li>\n\n\n\n<li>Speaker curation<\/li>\n\n\n\n<li>Speaker management<\/li>\n\n\n\n<li>Production<\/li>\n\n\n\n<li>Marketing and communications<\/li>\n\n\n\n<li>Partnerships and sponsorship<\/li>\n\n\n\n<li>Ticketing and attendee management<\/li>\n\n\n\n<li>Finance<\/li>\n\n\n\n<li>Volunteer management<\/li>\n\n\n\n<li>Photography and videography<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Event-day experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The exact structure will depend on the scale of your event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is to make ownership clear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, someone should own ticketing. Someone should own the attendee database. Someone should own the speaker process. Someone should own production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This becomes especially important in the final weeks because TEDx involves many moving parts happening simultaneously.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create your budget early<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before spending money, create a detailed event budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED recommends budgeting across categories such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Venue<\/li>\n\n\n\n<li>Food and beverages<\/li>\n\n\n\n<li>Photography and video<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Speaker management<\/li>\n\n\n\n<li>Administration<\/li>\n\n\n\n<li>Audience experience<\/li>\n\n\n\n<li>Production<\/li>\n\n\n\n<li>Technology<\/li>\n\n\n\n<li>Branding and signage<\/li>\n\n\n\n<li>Volunteer needs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A useful approach is to estimate every major cost and then build a contingency into the budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also separate cash expenses from in-kind support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a production company may provide equipment, a photographer may contribute services, or a venue may provide space at a discounted rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can significantly change how much cash your event needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How TEDx sponsorship works<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsorship is possible, but TEDx sponsorship has specific rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED recommends thinking about sponsors as partners rather than simply companies buying logo placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential partners should align with the event and its community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before approaching a company, check whether the company or industry is prohibited under TEDx sponsorship rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED also states that sponsors cannot have editorial control over the stage or determine who attends the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means your sponsorship package should focus on legitimate partnership benefits rather than offering sponsors influence over your speakers or programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your sponsorship proposal can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event overview<\/li>\n\n\n\n<li>Theme<\/li>\n\n\n\n<li>Audience<\/li>\n\n\n\n<li>Speaker information<\/li>\n\n\n\n<li>Partnership opportunities<\/li>\n\n\n\n<li>Sponsorship tiers<\/li>\n\n\n\n<li>In-kind opportunities<\/li>\n\n\n\n<li>Budget<\/li>\n\n\n\n<li>Expected event outcomes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Start sponsorship outreach early. Large organisations can take weeks or months to approve partnerships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choosing your TEDx venue<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your venue needs to work for both the audience and the production team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacity<\/li>\n\n\n\n<li>Accessibility<\/li>\n\n\n\n<li>Stage dimensions<\/li>\n\n\n\n<li>Lighting<\/li>\n\n\n\n<li>Sound<\/li>\n\n\n\n<li>Power supply<\/li>\n\n\n\n<li>Internet connectivity<\/li>\n\n\n\n<li>Screen and projection requirements<\/li>\n\n\n\n<li>Speaker preparation areas<\/li>\n\n\n\n<li>Registration and check-in area<\/li>\n\n\n\n<li>Restrooms<\/li>\n\n\n\n<li>Food and beverage areas<\/li>\n\n\n\n<li>Sponsor spaces<\/li>\n\n\n\n<li>Photography and video positions<\/li>\n\n\n\n<li>Load-in access<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A venue that looks beautiful but creates production problems can become expensive very quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also think about how people will move through the space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where will attendees enter?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where will they check in?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where will they wait?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where will they find food?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where will speakers prepare?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where will volunteers coordinate?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design these flows before event day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Curate your TEDx speakers around ideas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Speaker selection is one of the most important parts of your TEDx event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED&#8217;s guidance is clear: focus on ideas rather than profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means you do not necessarily need the most famous people in your city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need people with interesting, original ideas and genuine knowledge or experience related to those ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential speakers can come from many backgrounds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scientists<\/li>\n\n\n\n<li>Entrepreneurs<\/li>\n\n\n\n<li>Artists<\/li>\n\n\n\n<li>Educators<\/li>\n\n\n\n<li>Students<\/li>\n\n\n\n<li>Engineers<\/li>\n\n\n\n<li>Researchers<\/li>\n\n\n\n<li>Creatives<\/li>\n\n\n\n<li>Community leaders<\/li>\n\n\n\n<li>Professionals<\/li>\n\n\n\n<li>Tradespeople<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The key question is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What idea are they bringing to the audience?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Avoid turning your TEDx into a celebrity conference<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A recognisable name can attract attention, but TEDx is not designed to be a collection of famous personalities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong programme should expose the audience to different perspectives and ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about diversity across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disciplines<\/li>\n\n\n\n<li>Experiences<\/li>\n\n\n\n<li>Backgrounds<\/li>\n\n\n\n<li>Age<\/li>\n\n\n\n<li>Gender<\/li>\n\n\n\n<li>Communities<\/li>\n\n\n\n<li>Perspectives<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prepare your speakers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting someone to agree to speak is only the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TEDx speaker preparation can take months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Work with speakers to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify the central idea.<\/li>\n\n\n\n<li>Develop the argument.<\/li>\n\n\n\n<li>Fact-check claims.<\/li>\n\n\n\n<li>Structure the talk.<\/li>\n\n\n\n<li>Remove unnecessary promotion.<\/li>\n\n\n\n<li>Develop visuals where appropriate.<\/li>\n\n\n\n<li>Rehearse repeatedly.<\/li>\n\n\n\n<li>Prepare for the stage environment.<\/li>\n\n\n\n<li>Record practice sessions.<\/li>\n\n\n\n<li>Refine the final delivery.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">TEDx talks are typically short and carefully prepared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to give someone 18 minutes and ask them to &#8220;tell their story&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to help them communicate one meaningful idea clearly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build the programme<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your programme should have rhythm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid putting five heavy talks back-to-back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mix subjects, speakers, demonstrations and performances where appropriate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Build breaks into the programme so attendees have time to process what they have heard, interact with other attendees and move around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For longer events, consider multiple sessions separated by conversation or refreshment breaks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your programme should also account for transitions, introductions and inevitable delays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember that TEDx has specific stage and programme rules. For example, TED&#8217;s current guidance does not allow keynote-style hierarchy, panel discussions, breakout sessions or Q&amp;As as part of the TEDx stage format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Plan production early<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good production is often invisible when it works and painfully obvious when it does not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your production team should plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sound<\/li>\n\n\n\n<li>Lighting<\/li>\n\n\n\n<li>Stage<\/li>\n\n\n\n<li>Screens<\/li>\n\n\n\n<li>Slides<\/li>\n\n\n\n<li>Microphones<\/li>\n\n\n\n<li>Recording<\/li>\n\n\n\n<li>Internet<\/li>\n\n\n\n<li>Power<\/li>\n\n\n\n<li>Backup equipment<\/li>\n\n\n\n<li>Camera positions<\/li>\n\n\n\n<li>Speaker transitions<\/li>\n\n\n\n<li>Stage management<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every speaker should rehearse with the actual production setup as much as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not wait until the morning of the event to discover that a presentation does not display correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED also requires original stage content to be recorded and made accessible through the TEDx publishing process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create your event website and online presence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your online presence should answer the basic questions an attendee has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is this event?<\/li>\n\n\n\n<li>Where is it happening?<\/li>\n\n\n\n<li>When is it happening?<\/li>\n\n\n\n<li>What is the theme?<\/li>\n\n\n\n<li>Who is speaking?<\/li>\n\n\n\n<li>Who is organising it?<\/li>\n\n\n\n<li>Who are the partners?<\/li>\n\n\n\n<li>How do I attend?<\/li>\n\n\n\n<li>How much does it cost?<\/li>\n\n\n\n<li>How do I contact the organisers?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your website and social media should also make it easy for people to move from discovering the event to registering or buying a ticket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One important TED rule: do not purchase a domain name for your TEDx event until your licence has been approved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to market your TEDx event<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do not wait until the final two weeks to start marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your marketing should build anticipation over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple campaign can have several phases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 1: Build awareness<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Introduce the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talk about the theme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explain why the event exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start building your audience before tickets become the centre of the conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 2: Introduce speakers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reveal speakers progressively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of simply posting:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Meet our next speaker.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tell people what the speaker is bringing to the stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead with the idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 3: Open ticket sales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once tickets are available, make the purchase process obvious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every campaign should make it easy to understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ticket price<\/li>\n\n\n\n<li>What the ticket provides<\/li>\n\n\n\n<li>Event date<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>How to buy<\/li>\n\n\n\n<li>What attendees should expect<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 4: Build urgency<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use legitimate reasons to encourage people to act:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Early-bird pricing<\/li>\n\n\n\n<li>Limited ticket quantities<\/li>\n\n\n\n<li>Ticket-tier changes<\/li>\n\n\n\n<li>Speaker announcements<\/li>\n\n\n\n<li>Programme announcements<\/li>\n\n\n\n<li>Registration deadlines<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid manufacturing fake scarcity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 5: Final-week communication<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The final week should focus on logistics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send attendees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Venue information<\/li>\n\n\n\n<li>Time<\/li>\n\n\n\n<li>Arrival instructions<\/li>\n\n\n\n<li>What to bring<\/li>\n\n\n\n<li>Parking information<\/li>\n\n\n\n<li>Check-in instructions<\/li>\n\n\n\n<li>Programme information<\/li>\n\n\n\n<li>Any important changes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is where a good ticketing system becomes particularly useful.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is no single formula for selling out an event, but the fundamentals remain the same: understand your audience, build demand early and give people clear reasons to attend. We break down more of these principles in our guide to <a href=\"https:\/\/selar.com\/blog\/how-to-sell-out-an-event\/\">How To Sell Out An Event<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Selling TEDx tickets online<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Once your licence, venue, speakers, programme and event strategy are taking shape, ticketing becomes one of the most important operational systems in the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ticketing platform should do more than collect money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should help you answer:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who bought tickets?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which ticket did they buy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How many tickets have we sold?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do we check people in?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do we communicate with attendees?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do we manage different ticket categories?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do we handle discounts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Tickets by Selar can fit into the TEDx organiser workflow.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How to sell TEDx tickets with Selar<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/selar.com\/blog\/reintroducing-tickets-by-selar-bigger-better-and-back-to-elevate-your-event-experience\/\">Tickets by Selar<\/a> allows organisers to create and sell event tickets online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To set up an event, you can log into Selar, navigate to Products, select Add Product and choose Tickets &amp; Masterclasses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You then provide information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event name<\/li>\n\n\n\n<li>Event flyer<\/li>\n\n\n\n<li>Event description<\/li>\n\n\n\n<li>Event category<\/li>\n\n\n\n<li>Event type<\/li>\n\n\n\n<li>Event start and end time<\/li>\n\n\n\n<li>Ticket tiers<\/li>\n\n\n\n<li>Ticket details<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once the product is created, you can share the ticket page with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create different ticket tiers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A TEDx event may have different ticket categories depending on the event&#8217;s structure and the organiser&#8217;s pricing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early Bird<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A lower-priced ticket available to the first group of attendees.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regular<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The standard admission ticket.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>VIP<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A higher-priced ticket with clearly defined additional benefits, where permitted and appropriate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Group Ticket<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A ticket option designed for people attending together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is to make the difference between tiers immediately understandable. This is one lesson that came directly from an organiser who used Selar for TEDx Gwarinpa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edobor Favour Angel, an organiser of TEDx Gwarinpa, described the ticketing experience as easy and seamless and said the Selar team helped set up the ticket page. Her recommendation was particularly useful: make the ticket page provide more information about ticket benefits so that it also supports marketing. Your ticket page is not just a checkout page. It is a sales page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use discount codes strategically<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Discounts can be useful when launching tickets. You could create campaigns around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Early-bird sales<\/li>\n\n\n\n<li>Community members<\/li>\n\n\n\n<li>Partners<\/li>\n\n\n\n<li>Volunteers<\/li>\n\n\n\n<li>Executives<\/li>\n\n\n\n<li>Student groups<\/li>\n\n\n\n<li>Promotional campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But discounts should have a purpose. Do not create ten different ticket codes simply because the platform allows it. Know what each code is for and who should receive it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TEDxMowe&#8217;s team, for example, used personalized coupons for executives while keeping their broader dashboard information intact. The organiser also reported using Selar&#8217;s check-in system as part of the event experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep your ticketing and attendee information organised<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As ticket sales grow, the attendee database becomes increasingly valuable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to know who is coming, which ticket they purchased, and how to reach them when important information changes especially close to event day if the venue, event time, parking instructions, door times, or speaker schedules change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make check-in part of the ticketing plan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketing does not end at payment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next stage is getting the person into the room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good event check-in process should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast<\/li>\n\n\n\n<li>Simple<\/li>\n\n\n\n<li>Easy for volunteers to understand<\/li>\n\n\n\n<li>Easy for attendees to navigate<\/li>\n\n\n\n<li>Capable of handling queues<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Selar&#8217;s ticketing system includes QR-based ticketing and attendee check-in capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was one of the practical features highlighted by the TEDxMowe organiser, who reported using Selar&#8217;s check-in system during the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TEDxAjegunle&#8217;s Lead Organiser, Adetutu Daniele, also specifically highlighted the ease of check-in as one of the useful parts of their experience with Selar.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>What African TEDx organisers say about using Selar<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Product features tell only part of the story. The other part is what organisers experience when they actually use the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We spoke to organisers from TEDxMowe, TEDxAjegunle and TEDx Gwarinpa about their experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TEDxMowe<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oluwagbenga Adebayo, Licensee and Organiser of TEDxMowe highlighted Selar&#8217;s straightforward onboarding and operations, particularly compared with platforms where his team had experienced lengthy onboarding and slower payout timelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TEDxMowe team also used Selar&#8217;s check-in system and personalized coupons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adebayo described the experience as &#8220;seamless&#8221; and highlighted the support his team received during preparation and execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TEDxAjegunle<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adetutu Daniele, Lead Organiser of TEDxAjegunle, said the team had used Selar since the event&#8217;s first edition in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She highlighted the ease of the process from ticket setup through purchase, checkout and withdrawal, as well as the ease of check-in. She also said the Selar team was available to help with questions and issues around ticket sales and attendee purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selar also supported TEDxAjegunle with a video campaign shoot to help promote the event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TEDx Gwarinpa<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Edobor Favour Angel, an organiser of TEDx Gwarinpa, highlighted the ability to access registration information promptly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She described the ticketing process as easy and seamless and said the Selar team helped the organisers set up their ticket page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her recommendation was particularly relevant for future organisers: provide enough information about ticket benefits on the ticket page so the page itself contributes to marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These experiences point to a simple principle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your ticketing system should reduce operational complexity, not add to it.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;It can also be useful to study how other organisers have handled ticketing and guest management. For example, we documented how <a href=\"https:\/\/selar.com\/blog\/how-the-shift-conference-pulled-off-a-2000-attendee-event-using-tickets-by-selar\/\">The Shift Conference managed a 2,000+ attendee event using Tickets by Selar<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How much does Selar charge for event tickets?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Fees can vary by currency and payment setup, so organisers should check the current <a href=\"https:\/\/selar.com\/pricing\">pricing<\/a> before publishing their ticket prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also decide whether the transaction fee should be absorbed into your ticket price or passed on to buyers where the available checkout settings allow it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is to calculate your economics before setting the ticket price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, do not decide that a ticket should cost \u20a620,000 simply because that sounds like the right number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expected attendance \u00d7 ticket price = gross ticket revenue<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then subtract:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ticketing fees<\/li>\n\n\n\n<li>Payment-related costs<\/li>\n\n\n\n<li>Taxes where applicable<\/li>\n\n\n\n<li>Refunds<\/li>\n\n\n\n<li>Venue<\/li>\n\n\n\n<li>Production<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Food<\/li>\n\n\n\n<li>Photography<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Other event costs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That gives you a more realistic picture of the event&#8217;s finances.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How to make your TEDx ticket page convert<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Your ticket page should answer the questions someone has before they are willing to pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At minimum, include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. A clear event name<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do not make attendees guess what they are buying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. A strong event description<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explain what the event is about and why it exists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. The theme<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Give people a reason to care about the event beyond the fact that it is a TEDx event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Date and location<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make these immediately visible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Speaker information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Introduce confirmed speakers and, most importantly, their ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Ticket information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explain the difference between ticket tiers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. What attendees get<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If a ticket includes meals, materials, networking opportunities or another legitimate benefit, state it clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. A clear call to action<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do not make someone search the page for the purchase button.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>A practical TEDx ticketing timeline<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketing should not be the final thing you set up. A simple timeline could look like this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3 to 6 months before the event<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finalise event positioning<\/li>\n\n\n\n<li>Confirm venue<\/li>\n\n\n\n<li>Begin speaker announcements<\/li>\n\n\n\n<li>Build event page<\/li>\n\n\n\n<li>Create ticketing structure<\/li>\n\n\n\n<li>Determine pricing<\/li>\n\n\n\n<li>Set up ticketing platform<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2 to 3 months before<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launch early-bird tickets<\/li>\n\n\n\n<li>Start regular marketing<\/li>\n\n\n\n<li>Announce speakers<\/li>\n\n\n\n<li>Activate partnerships<\/li>\n\n\n\n<li>Begin email campaigns<\/li>\n\n\n\n<li>Track ticket sales<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 to 6 weeks before<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review sales against target<\/li>\n\n\n\n<li>Adjust marketing<\/li>\n\n\n\n<li>Push specific ticket tiers<\/li>\n\n\n\n<li>Activate partner communities<\/li>\n\n\n\n<li>Retarget interested audiences<\/li>\n\n\n\n<li>Confirm attendee communications<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1 to 2 weeks before<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm attendee database<\/li>\n\n\n\n<li>Send logistics emails<\/li>\n\n\n\n<li>Prepare check-in team<\/li>\n\n\n\n<li>Test QR\/check-in process<\/li>\n\n\n\n<li>Confirm volunteer responsibilities<\/li>\n\n\n\n<li>Finalise event-day communication<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Event day<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up registration<\/li>\n\n\n\n<li>Test check-in<\/li>\n\n\n\n<li>Brief volunteers<\/li>\n\n\n\n<li>Open doors<\/li>\n\n\n\n<li>Monitor attendance<\/li>\n\n\n\n<li>Resolve ticketing issues quickly<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>After the event<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank attendees<\/li>\n\n\n\n<li>Share approved photos and content<\/li>\n\n\n\n<li>Collect feedback<\/li>\n\n\n\n<li>Complete TEDx post-event requirements<\/li>\n\n\n\n<li>Review ticket sales and attendance<\/li>\n\n\n\n<li>Document lessons for the next event<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Your TEDx event-day checklist<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The event-day experience should be rehearsed before the event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Registration<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check-in stations are ready<\/li>\n\n\n\n<li>Devices are charged<\/li>\n\n\n\n<li>Internet connection is tested<\/li>\n\n\n\n<li>QR scanning works<\/li>\n\n\n\n<li>Volunteers know the process<\/li>\n\n\n\n<li>Escalation contact is available<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Speakers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All speakers have arrived<\/li>\n\n\n\n<li>Speaker releases are handled<\/li>\n\n\n\n<li>Slides are loaded<\/li>\n\n\n\n<li>Microphones are tested<\/li>\n\n\n\n<li>Speakers know where to wait<\/li>\n\n\n\n<li>Stage transitions are clear<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Production<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cameras are ready<\/li>\n\n\n\n<li>Audio is tested<\/li>\n\n\n\n<li>Lighting is tested<\/li>\n\n\n\n<li>Presentation screens work<\/li>\n\n\n\n<li>Backup equipment is available<\/li>\n\n\n\n<li>Recording is running<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audience<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signage is visible<\/li>\n\n\n\n<li>Seating is ready<\/li>\n\n\n\n<li>Food and drinks are ready<\/li>\n\n\n\n<li>Restrooms are accessible<\/li>\n\n\n\n<li>Volunteers know where to direct attendees<\/li>\n\n\n\n<li>Emergency procedures are understood<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Team<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every volunteer should know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What they are responsible for<\/li>\n\n\n\n<li>Where they need to be<\/li>\n\n\n\n<li>Who they report to<\/li>\n\n\n\n<li>Who to contact if something goes wrong<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Run through this before event day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What happens after your TEDx event?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The work does not end when the audience leaves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TED has a post-event checklist that organisers need to complete, particularly if they want to apply for another licence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes sending the TEDx Attendee Survey and uploading attendee email addresses within the required timeframe, uploading videos through TED&#8217;s approved process where applicable, uploading photos and updating the TEDx event page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For organisers who want to renew, completing these post-event requirements matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your own post-event process should also include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank-you emails<\/li>\n\n\n\n<li>Attendee feedback<\/li>\n\n\n\n<li>Sponsor reporting<\/li>\n\n\n\n<li>Team debrief<\/li>\n\n\n\n<li>Financial reconciliation<\/li>\n\n\n\n<li>Content distribution<\/li>\n\n\n\n<li>Performance review<\/li>\n\n\n\n<li>Lessons for the next event<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not simply ask, &#8220;How many people attended?&#8221; Instead, ask where attendees discovered us, which ticket tier sold best, when most purchases happen, which marketing channels generated sales, how many people registered but did not attend, what attendees liked, where they experienced friction, and what should be changed next time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That information becomes extremely valuable if you organise another edition.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>A complete TEDx organiser checklist<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Use this as a high-level checklist as you work through your event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Before applying<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the TEDx Rules<\/li>\n\n\n\n<li>Understand what TEDx is and is not<\/li>\n\n\n\n<li>Choose your event type<\/li>\n\n\n\n<li>Research the naming requirements<\/li>\n\n\n\n<li>Develop your initial event concept<\/li>\n\n\n\n<li>Select a realistic event date<\/li>\n\n\n\n<li>Prepare your application<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>After receiving your licence<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm your event details<\/li>\n\n\n\n<li>Build your team<\/li>\n\n\n\n<li>Assign responsibilities<\/li>\n\n\n\n<li>Create your budget<\/li>\n\n\n\n<li>Develop your theme<\/li>\n\n\n\n<li>Secure a venue<\/li>\n\n\n\n<li>Begin speaker research<\/li>\n\n\n\n<li>Begin sponsor research<\/li>\n\n\n\n<li>Create your production plan<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Speaker management<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify potential speakers<\/li>\n\n\n\n<li>Evaluate ideas<\/li>\n\n\n\n<li>Confirm speakers<\/li>\n\n\n\n<li>Begin speaker preparation<\/li>\n\n\n\n<li>Fact-check talks<\/li>\n\n\n\n<li>Review slides<\/li>\n\n\n\n<li>Rehearse<\/li>\n\n\n\n<li>Complete required speaker documentation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create your event website<\/li>\n\n\n\n<li>Set up social media<\/li>\n\n\n\n<li>Create event branding<\/li>\n\n\n\n<li>Announce the event<\/li>\n\n\n\n<li>Announce the theme<\/li>\n\n\n\n<li>Announce speakers<\/li>\n\n\n\n<li>Launch ticket sales<\/li>\n\n\n\n<li>Run promotional campaigns<\/li>\n\n\n\n<li>Send attendee emails<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ticketing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose your ticketing platform<\/li>\n\n\n\n<li>Create ticket tiers<\/li>\n\n\n\n<li>Set prices<\/li>\n\n\n\n<li>Set ticket quantities<\/li>\n\n\n\n<li>Create the ticket page<\/li>\n\n\n\n<li>Add event information<\/li>\n\n\n\n<li>Create promotional codes where needed<\/li>\n\n\n\n<li>Test checkout<\/li>\n\n\n\n<li>Monitor sales<\/li>\n\n\n\n<li>Prepare attendee communications<\/li>\n\n\n\n<li>Prepare check-in<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Event production<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm stage<\/li>\n\n\n\n<li>Confirm lighting<\/li>\n\n\n\n<li>Confirm sound<\/li>\n\n\n\n<li>Confirm screens<\/li>\n\n\n\n<li>Confirm cameras<\/li>\n\n\n\n<li>Test presentations<\/li>\n\n\n\n<li>Prepare run-of-show<\/li>\n\n\n\n<li>Rehearse<\/li>\n\n\n\n<li>Prepare backup plans<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Event day<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brief volunteers<\/li>\n\n\n\n<li>Test check-in<\/li>\n\n\n\n<li>Test production<\/li>\n\n\n\n<li>Confirm speakers<\/li>\n\n\n\n<li>Open doors<\/li>\n\n\n\n<li>Monitor attendee experience<\/li>\n\n\n\n<li>Record the event<\/li>\n\n\n\n<li>Photograph the event<\/li>\n\n\n\n<li>Manage sponsor experience<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>After the event<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send attendee survey<\/li>\n\n\n\n<li>Complete TEDx post-event requirements<\/li>\n\n\n\n<li>Upload talks through the required TEDx process<\/li>\n\n\n\n<li>Upload photos<\/li>\n\n\n\n<li>Update the TEDx event page<\/li>\n\n\n\n<li>Thank attendees<\/li>\n\n\n\n<li>Thank partners<\/li>\n\n\n\n<li>Reconcile finances<\/li>\n\n\n\n<li>Review ticketing data<\/li>\n\n\n\n<li>Document lessons<\/li>\n\n\n\n<li>Begin planning for renewal if applicable<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Organising a TEDx event is a significant undertaking. The licence is only the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You still have to build a team, develop a programme, curate ideas, prepare speakers, find a venue, raise funds, manage partners, produce the event, market it and create an experience that makes people want to show up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketing is one part of that larger system, but it is an important one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right ticketing setup can make it easier to sell tickets, understand your attendees, manage different ticket categories, communicate with buyers and get people through the door on event day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as the experiences of TEDxMowe, TEDxAjegunle and TEDx Gwarinpa show, the practical details matter. Organisers have highlighted straightforward setup, support, check-in, access to registration information and ease of withdrawals as valuable parts of their experience using Selar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are planning a TEDx event in Africa, start with the TEDx rules and licensing process. Build your event around the ideas, not simply the event itself. Then put the operational systems in place early enough that your team can focus on what matters most when the doors open: creating an environment where great ideas can be heard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you are ready to sell tickets, you can set up your event with Tickets by Selar and manage the ticketing journey from purchase to attendance.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-accent-background-color has-background has-small-font-size has-custom-font-size wp-element-button\" rel=\"http:\/\/Selar.com\/tickets?utm_source=blog&amp;utm_medium=ted_x_blog&amp;utm_campaign=organise_ted_x_sept_26\">SELL YOUR TICKETS WITH SELAR<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organising a TEDx event is much more than booking a venue, inviting speakers and putting together a stage. A TEDx&#8230;<\/p>\n","protected":false},"author":20,"featured_media":8375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ap_featured_post":false,"footnotes":""},"categories":[66],"tags":[206,205,204],"yst_prominent_words":[],"class_list":["post-8373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-how-to-organise-a-tedx-event","tag-tedx","tag-tickets-by-selar"],"featured_image_url":"https:\/\/blog-media.selar.co\/wp-content\/uploads\/2026\/09\/TEDx-Banner-1.jpg","views":8,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Organise a TEDx Event in Africa: From Getting Your License to Selling Tickets - Selar Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selar.com\/blog\/how-to-organise-a-tedx-event-in-africa-from-getting-your-license-to-selling-tickets\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Organise a TEDx Event in Africa: From Getting Your License to Selling Tickets - Selar Blog\" \/>\n<meta property=\"og:description\" content=\"Organising a TEDx event is much more than booking a venue, inviting speakers and putting together a stage. 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