BRAND DESIGN MASTERCOURSE

Is designing brand identities for businesses a passion of yours? This is the exact course you've been looking for! It teaches you how to build a brand from start to finish and includes dozens upon dozens of video tutorials.

With this over 40 video series, you'll learn the fundamental elements of brand identity and how to apply them to your own real-world projects.

You'll learn about the branding basics and psychological aspect of branding, designing logos and colour palettes, implementing typography, using photography effectively, presenting your work to your client and public and how to package and deliver the identity.

Jump in the course now by clicking on the button below

TO GET THE BEST OF THIS COURSE, YOU NEED PRIOR DESIGN SOFTWARE SKILLS. THIS IS AN INTERMEDIATE LEVEL COURSE. IF YOU HAVE BEEN DESIGNING ONLY LOGOS OR JUST FLYERS AND SOCIAL MEDIA CONTENT IN THE PAST, OR YOU'VE BEEN DESIGNING FOR BRANDS AND YOU WANT TO UP YOUR SKILLS THEN YOU CAN TAKE THIS COURSE.

This course is a perfect mix of theory and practical. Here are some free things you get along with this course.

‌fake client briefs for practice

presentation templates so you don't have to design from scratch

brand identity guideline template

Access to our tutors archive of free resources to help your design career.

By taking this course you are able to charge 10x your current rate.

CURRICULUM

BRAND DESIGN COURSE OUTLINE

• MODULE 1: BEFORE WE GET STARTED
• Introduction to the course
• Introducing Garneta Art School
• MODULE 2: RIGHT BEFORE YOU START DESIGNING 
• Introduction to branding (theory)
• Dissecting piggy vest by forthcanvas 
• The client brief (introduction)
• Asking the right questions
• Researching to understand more; Competitors research 
• Creating stylescapes
• Presenting stylescapes + brand positioning 
• Word Mapping
• MODULE 3: IT'S TIME TO DESIGN THE LOGO
• Properties of a good logo
• Logo sketching
• Typography research
• Developing logo concepts in Adobe Illustrator
• Choosing 3 concepts
• Logo presentation
• Perfecting the chosen logo
• MODULE 4: LOGO SYSTEM
• Understanding logo system
• Developing our logo system
• Presenting logo system
• MODULE 5: TYPOGRAPHY BRINGS MEANING TO THE BRAND
• Introduction to typography
• Typography system examples
• Developing typography with product catalog
• MODULE 6: COLOUR BRINGS LIFE TO THE BRAND
• Colour psychology
• Colour system examples
• Colour research; stylescapes, adobe, competitors
• Developing colour system with product catalog
• MODULE 7: BRAND PATTERNS AND ILLUSTRATIONS SPICE THINGS UP
• Understanding brand patterns
• Understanding brand illustrations
• Creating patterns and illustrations
• How to apply patterns and illustrations
• MODULE 8: PHOTOGRAPHS THAT SELL
• How pictures affect a brand's image
• Selecting stock photos
• Applying stock photos 
• Creating editing presets
• MODULE 9: TELL THE STORY WITH MOCK UPS
• Choosing the right mockup
• Where to get mockup
• Creating mockup from scratch
• Using pre-made mockups (practical)
• MODULE 10: NOW LETS SHOW
• Understanding 3 major presentations 
• Creating client presentation
• Creating brand identity guideline 
• Creating case studies and portfolios
• MODULE 11: SO WHAT NEXT
• Packaging and exporting files for clients and non-designers
• Packaging and exporting files for designers
• Delivering using Google drive
• Keeping tabs and helping your client further
• MODULE 12: CONCLUSION
• The business of design