Branding For Entrepreneurs

Most businesses sell a product. Brands build a reason to be remembered.

Branding for Entrepreneurs is a self-paced, 7-module course that takes you from “what even is a brand?” to a complete brand identity you can use on your profile, packaging and marketing. It’s written for founders who want to stand out in a crowded market and start with intention, before the first naira is spent.

What you’ll learn:

• The difference between a business and a brand, and why it changes how you sell
• The five brand pillars: purpose, personality, positioning, perception and promotion
• How to build your brand identity: story, mission, vision, values, name, voice, tone and strategy
• How to choose a memorable brand name
• How to design a visual identity: logo, colours (with colour psychology), fonts, imagery, packaging and merch
• How to choose a niche and define your “why” and your ideal customer
• Three worked mock brands (kids’ food, maternity fashion, women’s fitness) showing identity in action
• How to think like a disruptor, make your customer the hero, and build a community
• How big brands (Rhode, Apple, Coca-Cola, Fenty Beauty and more) do it

Who it’s for:

• New founders and side-hustlers starting a business
• Existing business owners who feel they look like everyone else
• Creators and freelancers building a personal brand

What’s inside:

• 84-page illustrated course guide
• 7 modules, with colour and font guides and real-brand examples
• Sample brand breakdowns you can copy the structure of

Your next step

Once your brand is clear, learn how to market it. This course pairs with our Digital Marketing & Ads 101 course, which shows you how to turn a strong brand into customers.