Event Marketing Consultation with Saamu Eleja

You can have a great venue, incredible speakers, a beautiful brand identity and a genuinely valuable event, yet still struggle to fill the room.

People don't attend events simply because the event is good. They attend because the right message reaches them, gives them a reason to care, creates enough urgency to act, and moves them from awareness to registration to attendance = That's what I help event organisers build.

A strategy-focused consultation for event organizers, founders, brands, agencies and marketing teams that want to sell more tickets, increase registrations, improve attendance and create more commercial value from their events. This is a working session where I examine your event with you, identify what is holding it back and develop a practical strategy for moving it forward, not another n't a motivational session or a generic "let's talk marketing" call.

Why Me?

I've been in event marketing since 2018 (starting from the Media and Protocol Team at Beyond FUTA) and since then, I've worked across event marketing, social media, PR, content, partnerships and audience growth, both independently and while leading teams.

More importantly, I HAVE RECEIPTS, let me share some:

The Borderless Experience by Condia (2026): Recently led marketing for a 500+ capacity business event backed by major brands including Paystack, Interswitch, Africhange and Raenest, delivering 537 ticket registrations, 700+ attendees, 12 partnerships, Sponsor acquired, and multiple qualified B2B leads.

TERRA EXPO, Port Harcour (2026)t: Led marketing for 1,200+ registrations and 500+ attendees, exceeding the organisers' target, despite never having visited Port Harcourt before the final days of the event. Built the marketing team, secured coverage across TechCabal, Techpoint, Nairametrics and ThisDayLive, and activated communities on the ground.

LTIF (2025): Led the marketing effort to 1,500+ registrations in 10 days, with more than 1,000 people attending. It was a high-pressure campaign that required strategy, speed and team leadership.

LinkedIn Local Akure 2.0 (2024): Drove 1,056 registrations and 800+ attendees, with the campaign strong enough to earn unsolicited recognition from the Special Adviser on Digital Media to the Ondo State Governor.

Beyond campaigns, I have also been part of three TEDx organising teams and co-founded Hype Empire, a PR and promotions company focused on helping brands and events attract attention and audiences. I also study events even when I'm not the person marketing them; I look at the positioning, audience experience, messaging, content, distribution and conversion opportunities. That means when you bring me in as a consultant, you're getting both hands-on experience and a fresh strategic perspective.

What We Can Work On

Every event is different, so the consultation is tailored to your specific situation. Depending on where you are and what you need, we can work through:

• Event Positioning.
• Audience & Demand
• Messaging & Offer
• Ticket Sales & Conversion.
• Marketing Strategy
• Partnerships & Distribution
• Content, Social Media & PR
• Attendance Strategy
• Team & Execution
• Event Business Strategy

Who Is This For?

This consultation is for you if you're:

• Launching a new event and don't know where to start with marketing.
• Already marketing an event but ticket sales or registrations are too slow.
• Getting registrations but struggling with attendance.
• Spending on ads without knowing what's actually working.
• Relying heavily on beautiful flyers and social media alone, without a clear distribution strategy.
• Looking for better ways to leverage creators, communities, speakers, media or partnerships.
• Leading a marketing team and need an experienced outside perspective.
• Building a commercial event and want marketing to contribute to business growth, not just attendance.

If your event matters to your business or that of your client, its marketing deserves more than guesswork.

What You Get

Depending on the consultation package you choose, you may receive:

• Event Marketing Audit

A review of your positioning, audience, messaging, sales journey, channels and current campaign approach.

• 1-on-1 Strategy Session

A focused working session to diagnose your biggest marketing challenges and opportunities.

• Action Plan

Clear priorities on what to do next, what to stop doing and where to focus your resources.

• Campaign & Content Direction

Strategic direction for the campaigns, messaging, content and distribution needed to create demand.

• Sales & Conversion Recommendations

Practical recommendations for improving your registration or ticket-sales journey.

• Distribution Strategy

A clearer plan for using communities, creators, partnerships, speakers, PR and social media to reach the right audience.

• Follow-up Support

For selected packages, continued access to me after the consultation to help you navigate implementation.

THE DIFFERENT TIERS

₦50,000 TIER

• 60-minute 1-on-1 consultation
• Review of your event positioning, audience and messaging
• Audit of your current marketing approach
• Identification of key marketing gaps and missed opportunities
• Review of your registration/ticket-sales journey
• Practical recommendations on what to fix, stop or prioritise
• A clear list of your top 3–5 marketing priorities
• You leave knowing what isn't working, why it isn't working and what you should focus on next

₦100,000 TIER

For organisers who want a clear strategy for getting the event in front of the right people from start and converting attention into registrations or sales.

You get everything in The Marketing Check-Up, plus:

• 90-minute deep-dive strategy session
• Detailed audience and event positioning strategy
• Messaging and offer recommendations
• Ticket sales/registration conversion strategy
• Campaign and content direction
• Social media and distribution strategy
• Community, creator, speaker and partnership activation strategy
• PR and media recommendations
• A practical 30-60 day event marketing action plan
• Recommended priorities, channels and execution sequence

Best for:

Organisers launching a new event, struggling with ticket sales or registrations, or preparing for a major marketing push, and you’ll leave with a clear marketing roadmap.

₦200,000 TIER

For organizers who have a serious event target and want me to go beyond giving advice and work through the marketing problem with them. You get everything below:

• Pre-consultation review of your event assets and marketing materials
• Up to 2 strategy sessions
• Full event marketing funnel review, from awareness to registration to attendance
• Campaign architecture and rollout recommendations
• Detailed ticket sales/registration growth strategy
• Audience acquisition and distribution plan
• Partnership, community, creator and ambassador strategy
• Content campaign framework
• Marketing team structure and role recommendations
• Budget allocation recommendations across key marketing channels
• 60-day execution roadmap
• Post-session strategy support for implementation
• 2 follow-up check-ins to review progress, troubleshoot challenges and adjust the strategy

If you're ready to stop guessing about what will work, book a session with me now!!!

You don't need another person to tell you that your event needs more awareness, instead you need someone who can look at what you're currently doing, identify the gaps and show you what to do differently.