CTRL Branding, Strategy and Identity Course

Module 1: Defining The Brand

• Interpreting the Client's brief
• Figuring out their core message
• Defining their target audience
• Research and Notes
• Sketches and Points to note

Module 2: Picking The Brand's Visual Style

• Researching and Finding Moodboards
• Determining the Brand Colors & Typography
• Drawing out a Design Strategy
• Creating a Design System Sketch

Module 3: Creating The Logo, System, & Identity

• Sketch or choose a simple logo idea
• Make a primary + alternate version
• Creating the Design System High Fidelity
• How to create and explain a Design System Section
• Building a Color Profile and Alternating Colors

Module 4: Building Your Brand Guideline

• Getting Inspiration for your Brand Guideline
• Building a Unique Brand Guideline
• Defining Do's & Don'ts
• How to Choose Your Mockups
• Brand Presentation Templates

Module 5: Presenting Your Work & Sending Files & Shipping Your Work

• Simple ways to present your work according to their platforms
• Presenting your work for Instagram
• Presenting your work for Other Platforms
• Creating the Client's Files to Send
• Using Google Drive or WeTransfer