Customer 360 | How Data, AI, and Trust Change Everything 2024

Become more competitive by enhancing your customer experience through data, AI, and trust. Prepare your organization for AI agents like Agentforce.

Customer 360: How Data, AI, and Trust Changes Everything

This insightful book explores how emerging technologies can transform customer interactions, making businesses more competitive by delivering superior customer experiences. It emphasizes the importance of a robust foundation of customer data for AI agents like Agentforce to function effectively. The book guides readers on how to attract and engage customers across various channels throughout their journey—from acquisition and onboarding to service, upselling, retention, and win-back strategies.

Key Features

Real-World Case Studies: The book includes numerous case studies from diverse industries, showcasing the practical application and impact of these concepts at different stages of digital maturity.

What Readers Will Learn

1. Ethical Use of Technology: Understand how to leverage exciting technologies like AI and GPT while maintaining a commitment to ethical practices, safety, and privacy through secure guardrails.
2. Preparing for AI Agents: Get ready to implement emerging technologies such as AI agents and autonomous AI within your organization.
3. Data Organization: Learn how to organize data around customers, prospects, and accounts, even when sourced from various formats.
4. Integration with Existing Investments: Discover how to make new technologies work in tandem with your existing data investments for improved performance.
5. Strategic Planning: Choose the right strategy and implementation plan to minimize time-to-value while ensuring success through build, buy, or partner options.
6. Managing Change: Handle internal stakeholders and navigate change in ways that benefit the business.

Target Audience

"Customer 360" is essential reading for business leaders, executives, managers, and entrepreneurs. It provides a comprehensive understanding of how to connect technology with people, processes, and strategy—paving the way for the future of customer engagement and leaving competitors in awe.

By embracing these insights, organizations can significantly enhance their customer experience while preparing for the integration of advanced AI solutions like Agentforce.