Digital Product Starter Kit

WEEK 1: Clarity, Vision & Branding

Laying the foundation for a successful digital business.

• Crafting Your Vision

• Identifying Your “Why”

• Setting Clear & Realistic Goals

• Defining Your Target Audience

• Building Your Brand (niche, name, positioning)

WEEK 2: Product Creation, AI & Setup

Creating your digital product and setting up your systems using AI and beginner-friendly tools.

Using AI & Canva

• Using ChatGPT to:

• Generate digital product ideas

• Create product outlines and content

• Write captions, hooks, emails, and sales copy

• Use ready-made prompts included in the starter kit

• Creating Your Digital Product (step by step)

• Reselling with Resell Rights (where applicable)

• Setting Up Your Back End

• Setting Up Your Stan Store

• Creating & Optimizing Your Instagram Account

• Legal Basics (digital product disclaimers & policies)

WEEK 3: Content, Marketing & Sales

Turning your product into income through visibility and connection.

• Selling Your Digital Product

• Marketing on Instagram

• Offering Your Freebie (Lead Magnet)

• Selling with Emails

• Building Connection & Trust with Your Audience

Design & Video Creation

• Using Canva to:

• Create Reels and short-form videos

• Design engaging promotional content

• Edit videos for Instagram and TikTok

WEEK 4: Launch & Growth

Building consistency and scaling beyond your first sales.

• Launching Your Digital Product

• Creating simple systems for consistency

• Growing your audience and income over time