CONTENT ..THE CRUDE OIL

Growing powerful content for your landing page and freelancing

Before I started, please stored up this quote below in your skull

 Content Is Crude Oil and will lead you down the right path if you know how to connect it together heart to heart.

Content. It’s become a very powerful word in the Internet age, empowering people everywhere to have a voice.

Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others.

Without content, the web would simply be an empty shell of graphics, meaningless navigational menus, and links that go to empty pages. Good content is critical. Great content has truly become a powerful weapon in the web and mobile marketing arsenal of successful businesses around the globe.

What are we referring to when we say “content”? Here is just a small sample of the types of web and mobile content you can produce:

Blog posts

Website pages

YouTube

videos E-books

Case studies

Podcasts

Webinars

E-newsletters

Digital magazines

Press releases Articles

White papers

Content widgets E-mails

Autoresponders (a type of e-mail)

Of course, your content serves no purpose if it’s not being effectively marketed to your target audience, so a few years ago, content marketing was born. Part art, part science, and all focus, content marketing is the lynchpin of all

Successful online business endeavors. Its pursuit is what many preach, but few practices well.

. The sad truth, however, is that most content is poorly written or produced and doesn’t help companies get the results they are hoping for. In fact, most business owners spend all their energy and money thinking about the appearance and the architecture of their sites and invest very little time thinking about the content.

Content Is Crude oil shows you exactly how to optimize the content on your website and how, in the end, to get people to buy. But that’s just the beginning. I’ll also show you how to produce and optimize content for every conceivable format: blog posts, YouTube videos, e-books, case studies, podcasts, webinars, mobile apps, e-newsletters, digital magazines, press releases, articles, and more. But I don’t expect you to be convinced of that quite yet. Just read on, and the lessons will manifest

What Will You Learn in Content Is rude oil?

This book is written to help you connect better with your potential online and mobile customers, increase your site’s search engine rankings, and/or help you learn the skills of search engine optimized (SEO) web content and content marketing.

Content Is Crude oil is full of specific examples, practical advice, and step-by-step instructions that will help those doing business online and in the mobile space to achieve the results they have dreamed about.

This book covers the development of all types of online and mobile content, including video, audio, and podcasts, as well as social media content.

You will learn:

-What types of content you need for your specific business, target market, and industry, together with the best type of website

-How certain content tricks can influence search engine rankings and sales conversion

-How search engines rank content and why

-How to develop, distribute, and leverage social media content to connect with your target market and grow market share

-How to integrate the unique elements of your web presence: website, landing page, blog, article, e-mail, newsletter, autoresponder, pay-per-click (PPC) ad, and press release copy, as well as online video and audio content

-How content development has affected the online and mobile presence of many companies, using case studies featuring businesses in a variety of industries

-Content development and management strategies for Twitter, Facebook, LinkedIn, YouTube, Flickr, StumbleUpon, and other social networking sites

Everything you need to know about mobile content in this rapidly developing and promising marketing channel

Strategies for automating content creation, distribution, and management

How other businesses have benefited from having a solid content strategy in place

Who Is This Book For?

-If you have a new business or an existing small business, it’s definitely for you.

- Making sure your web presence connects with your prospects is critical—every lead is important.

- You never know where your next big customer is going to come from. If you’re running a small business, you either:

-Don’t have a website

-Have a website but need some improvements in search rankings and social media influence

-Have a website but need help converting prospective customers into sales Have a website but need help with search rankings, social media influence,

and sales conversion

Are in good shape in all of the above areas, but want to get involved in mobile marketing and need to create powerful content

Whatever your specific content needs, I think you’ll find this book very helpful in your pursuit of influence, connection, and sales.

If your small business operates exclusively on the web, then this book is even more important for you. It doesn’t matter whether you sell a product or a service,

Are you into business to business (B2B) or business to consumer (B2C)—web and mobile content and the effective marketing of that content can help raise your game across the board.

Let me tell this

If you’re a growing business, you need to know how you can stand out among your competitors and how you can grow market share by using the power of content marketing.

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