The First Baby Playbook
The exact playbook first-time mums use to know what's normal, get through the sleepless nights, and stop second-guessing every decision.
Your first baby, and no idea what you are doing.
Is she feeding enough? Why won't he sleep? Is any of this normal? The early years are one long string of small, constant questions, and you are the one who has to answer every single one.
You are not anxious for no reason. Nobody hands you a manual. You Google at 2am and get ten answers that contradict each other. Your mother did it one way, your mother-in-law did it another, the aunties and the WhatsApp groups all have opinions, and almost none of it was asked for. Underneath the noise sits a quieter fear: what if you are getting it wrong and missing the signs.
For months you have been second-guessing every decision and drowning in everyone else's advice. The First Baby Playbook gives you one calm plan to trust instead, walking you through the first years one stage at a time, so you know what is normal, what to do, and what to ignore.
What you get
Five parts, one keep-forever playbook, walking the whole journey: is this normal → sleep → feeding → milestones → when something's wrong. All yours to keep, at your own pace.
✅ Part 1 — Is This Normal? The reassurance behind almost every worry: the normal ranges for poop, rashes, crying, weight, and behaviour, what is common at each stage, and what is worth a call. Worth ₦16,000.
✅ Part 2 — Sleep. Why your baby won't sleep, age-appropriate schedules and naps, and gentle ways to help, all built around safe-sleep guidance. It helps you get through the sleepless stretch; it will never promise your baby sleeps through the night. Worth ₦16,000.
✅ Part 3 — Feeding & Solids. Milk and formula, how much and how often, starting solids and first foods, and the fussy-eating stage, without the ten contradictory answers. Worth ₦16,000.
✅ Part 4 — Milestones, Growth & Behaviour. What to expect and roughly when, growth charts explained (a guide, not a race), plus the toddler-years stuff no one warns you about: tantrums, toilet training, speech, and teething. Worth ₦14,000.
✅ Part 5 — When Something's Wrong, and Keeping Baby Safe. Common illnesses and when to see a doctor or go in now, how to soothe a crying baby, and the safety essentials: safe sleep, choking and infant first aid, babyproofing, and vaccinations. It helps you recognise and act. It is never a substitute for a first-aid course or your doctor. Worth ₦14,000.
✅ Community for life, plus an education-only assistant. A private, gently moderated circle of parents at exactly your stage, yours for good, with no judgement and no unasked-for opinions, and a private education-only assistant for the small 2am questions that always points anything urgent to your paediatrician. Worth ₦20,000.
Everything above, bought piece by piece, is worth ₦96,000. It is yours today for less, and rising once the first spots are gone. That is a saving of ₦82,300, around seven times over, and it is all yours to keep.
What we can and can't promise
Every part of the Playbook is built on trusted research and real data. Every child grows at their own pace, and the milestone charts are a guide, not a race. We help you understand what is typical and what is worth a closer look, so you can filter the noise and trust your own judgement. Here is what it cannot do: it cannot diagnose or treat anything, promise your baby will hit a milestone or sleep through the night, or stand in for your child's doctor, because this is education, community, and support, not medical care. When something needs real attention, a missed milestone, a feeding or growth worry, a fever or a rash that does not sit right, we point you straight to your paediatrician, and anything urgent means immediate care. Safe sleep and choking are handled by the book: we follow official safe-sleep guidance, and we always tell you to learn infant first aid and call for help in an emergency.
What mums say
"Every small change made me wonder if I was doing something wrong. One person said my baby should be doing more, while someone else said I was expecting too much. The Playbook helped me understand what was typical for her age and stopped me comparing her to every other baby." — Ada O. Mum to a 5-month-old, Lagos
"My son was not crawling when some babies in my group already were, and I started to panic. The milestone guide helped me understand the range of what can be typical and what signs were worth discussing with his paediatrician. I felt informed instead of frightened." — Temilade A. Mum to a 10-month-old, Ibadan
Real words from real women. Experiences differ from one person to the next.
A year from now
If nothing changes, it is another year of second-guessing every decision, another round of the aunties and the WhatsApp groups all telling you something different, and ten contradictory answers at 2am. Same worry, same guessing, just more tired.
Or you start today, and you know what is normal for the stage you are in, what to do, and what to ignore. You get through the sleepless nights, you filter the noise, you have parents at your exact stage to lean on, and you know when a concern belongs with your paediatrician.
The offer
You pay once and it is yours to keep forever, including the community. You are covered by a 30-day guarantee: go through the Playbook and put it to use, and if it still is not right for you, tell us within 30 days and we will refund you.
You do not have to know it all. You just need a playbook, and people who have been there beside you. Get the First Baby Playbook now for ₦13,700, with 30 days to decide it is right for you.