
Years ago, the average website was mostly text, generally having only a
very few images that served specific purposes, such as the site’s logo,
advertising banners, and small decorative graphics to call attention to
certain areas of the site. The main reason for this was to keep the site
small and fast loading since internet speeds were still quite slow.
However, as high speed internet has come to most of the world,
websites are now full of images, videos, and other forms of media. In
fact, many people prefer to view other types of media rather than
spend a lot of time reading.
Never in the history of the internet has it been so incredibly important
to have various forms of content available on your site. No longer is it
profitable to focus solely on the written word. Even if you’re depending
on SEO to bring a significant portion of your traffic, it’s still vital to
include a wide variety of media types on your site. While Google still
loves written content, it also loves to see other forms of media such as
images, videos, and downloads on your site, and your visitors will, as
well!