A Very Short Introduction on Why God Exists

In the Bible, the name of God often refers to His reputation—that is, His fame and renown. This is what we often mean when we use the word name when we say someone is making a name for himself. Or in the business world, we sometimes say, that’s a brand “name.” We mean a brand with a big reputation. When we read 1 Samuel 12:22, we see glimpses of God’s passion for Himself: “For the Lord will not forsake his people, for his great name’s sake, because it has pleased the Lord to make you a people for himself” (ESV). God’s zeal for His name is at the heart of God’s eternal purpose.

— from the Introduction