THE ENTREPRENEUR'S GUIDE TO MARKETING 2

Course Summary:

Being in business without advertising is like

staying in the dark to wink at a lady.

You know what you are doing but people

are just not aware of it.

If you want to be noticed, (then) step out

to the light; and better still, step onto the

spotlight…take the very center stage;

Right at where the people are gathered.

The internet is where the world is gathered...if you wish to sell to the world, go meet them on the internet.

“Business Marketing 2” focuses on the 3rd ‘P’ (Promotion) of the 4 cardinal Ps of marketing; building brand engagement through social media.

In this course you will learn how to sell from a distance, how and where to promote your business for a wider reach; also the rules for making effective adverts, fundamentals on copywriting and blogging i.e. what to say, and how to say at those marketing platforms

This 2nd on the marketing series covers strategies for business publicity; how to achieve a wider market reach by launching brand marketing campaigns on social media platforms.

Course Contents

• Analysis of the social media industry
• How to optimize the digital space for business marketing
• Identifying your business’ target market by online platform usage
• Maximizing free and paid posts for business promotions
• Career practice in SM marketing: Copywriting
• Guidelines for writing effective ad copies
• Techniques for writing engaging contents