
"I didn't have capital" is the most common inscription on the graveyard of dead dreams. But here's the uncomfortable truth this book is built on: most businesses do not start with capital. They start with movement — and the movement produces the capital.
The person who waits for ₦2 million before starting rarely starts. The person who starts small, sells something real, and reinvests — that person builds capital.
Inside you'll learn:
The Zero-Capital Ladder — the honest levels of starting with nothing
How to sell your SKILL first (Level 1)
How to sell what you DON'T own (Level 2)
Pre-selling: the customer-financed business (Level 3)
Bootstrapping your way up without loans