Introduction to Product Marketing : Learn how to take African products to market

Product Marketing in Africa is different.

Markets move faster, user behavior is less predictable, distribution channels evolve quickly, and growth often depends on execution speed, community trust, and local insights — not just frameworks copied from Western markets.

That’s why this course is built specifically for African realities.

In this introductory course, I’ll teach you practical product marketing strategies you can apply immediately — whether you’re working in tech, transitioning into product marketing, or building your own company.

What you’ll learn:

• How to position products for African markets

• How to conduct effective market research

• How to understand and optimize the growth funnel

• How to build practical go-to-market strategies

• How to measure growth and performance

• How to plan your next career move in Product Marketing

This course is ideal for:

• Early-stage marketers looking to grow into Product Marketing

• Founders who want to become more hands-on with growth and GTM

• Anyone with some experience in tech marketing who wants a more strategic understanding of product growth

The course also includes practical assignments, actionable frameworks, and post-course guidance. You’ll have access to my email so you can easily reach out with questions after completing the course.

I hope you enjoy it.