CUSTOMER RUSH

In 2020, I got a call from a business owner whose revenue had been flat for a few years. He told me that they spent a considerable sum of money each month buying leads, but that they only converted about 1% to 2% of those into clients. What would it mean for you?

If you could achieve growth of between 50 and 75% in your business over the next year, how would it impact on your organisation?

Would it result in more profits and more cash in the bank? Perhaps pay off the overdraft, or those bank loans that you have personally guaranteed?

How would your business change if you were able to make your operations more efficient and effective: if you could get more productivity out of the day, or indeed, the same output from working less hours?

Would your staff be happier if things were less stressed? Wouldn’t you like to spend less time fighting fires and more time serving customers? Or finding new customers? Isn’t that why you went into business in the first place?

How would it improve your life, if you were able to pay yourself more, or take a holiday! Like my client who took her first proper holiday in nearly three years just after she sole 1000+ copies of her book that we published. And you know what? The practice was still there when she got back!

Now, take your time to read this book. The fact that you have picked book up to read demonstrates that you are committed to making your business a success.

Or perhaps you’ve come to the realisation that you want more. You want ideas for how to get clients to spend more with you, and you want to increase the value and saleability of your business by improving customer retention.