Social Media Management and Content Strategy

Overview

Social media is where customers now discover, judge and choose businesses — but random posting rarely produces results. Managing social media professionally means running it as a system: planned content, consistent branding, and steady audience growth. This programme teaches you exactly that.

Over five weeks of live virtual training, you will learn how to manage and grow business social media pages the way professionals do — turning scattered posting into a strategy that builds an audience and supports the business.

Who This Programme Is For

• Business owners managing their own social media
• Aspiring and current social media managers
• Freelancers who want to offer social media management as a service
• Entrepreneurs who want their brand to grow online
• Anyone posting without results who wants a real strategy

The Problem

Most businesses treat social media as an afterthought — posting when they remember, with no plan, no consistency and no clear message. They chase trends, burn out, and wonder why their audience isn't growing. Managing social media well is not about posting more; it's about posting with strategy. Without a system for planning, branding and growth, effort is wasted and results stay flat.

What You Will Learn

• Content planning and strategy that supports business goals
• Building content calendars and scheduling consistently
• Brand communication that stays clear and recognisable
• Audience growth systems that attract the right followers
• Performance tracking basics so you know what is working

Programme Outcomes

By the end of this programme, you will be able to:

• Run a business's social media as a clear, consistent system
• Plan and schedule content ahead instead of scrambling daily
• Communicate a brand consistently across platforms
• Grow an engaged, relevant audience
• Offer professional social media management as a service

Cost Structure

Programme fee: ₦30,000 (one-time payment). This covers the full five-week live virtual training, all live sessions, guided practical exercises, templates, and your certificate of completion. There are no hidden charges.

Course Modules

Module One — Social Media as a System. Moving from random posting to a clear strategy.

Module Two — Content Strategy & Planning. Deciding what to post, and why.

Module Three — Content Calendars & Scheduling. Staying consistent without burning out.

Module Four — Brand Communication. Keeping voice, look and message consistent.

Module Five — Audience Growth. Attracting and engaging the right followers.

Module Six — Tracking & Improving. Reading basic performance data and refining your approach.

How You Will Receive Your Training Details

After you enrol, our team will reach out using the contact details you provide at checkout. You will receive a welcome message, the schedule for the next available cohort, and your joining link for the live sessions. If you enrol ahead of a new cohort, we will confirm the start date and keep you informed every step of the way.

Frequently Asked Questions

Do I need experience running social media? No. The programme builds from the fundamentals and is suitable for beginners.

Which platforms does this cover? The strategy applies across the major business platforms; principles are taught so you can apply them anywhere.

Is the training live or pre-recorded? All sessions are live and virtual, so you can ask questions and practise in real time.

Will I receive a certificate? Yes. You receive a certificate of completion at the end of the programme.

What do I need to participate? A laptop or smartphone and a stable internet connection.

About Anakalice Academy of Distinction

Anakalice Academy of Distinction is a workforce development and professional learning company that helps organisations build stronger teams and helps individuals build stronger careers. Our programmes are practical, people-focused and grounded in real workplace experience across human resources, learning and development, and professional training. We exist to close the gap between qualifications and real-world skills — equipping professionals with the competence, confidence and tools to move their careers forward.