The Brand Clarity Worksheet

Most founders, creators and service-based businesses think they have a branding problem.

9 times out of 10, it’s a clarity problem.

This free worksheet is built around the two questions I start every brand strategy session with.

They’re simple questions yet they reveal exactly where your brand is weak.

Question 1: Who is your brand NOT for?

If you don’t know who you’re excluding, you don’t know who you’re speaking to.

Question 2: Why should someone choose you on a day your competitor is running a discount?

If your answer is “quality” or “passion,” you don’t have a brand, you have a résumé.

If you can’t answer these questions without hesitating, you have a lot of work to do.

So, I have distilled the same questions I use in strategy sessions with my clients into a self-guided exercise you can work through on your own.

Inside this worksheet, you’ll:

☑️ Get guided prompts + examples that’ll help you answer these 2 questions without hesitation 

☑️ Get a value statement you can pull from every time you write a caption, pitch, or bio

☑️ Understand why people should choose you over competitors

☑️ Strengthen the messaging behind your brand

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