[MarTech Whitepaper] LeadScore™ - An Automated Lead Scoring System Using Make and Airtable

Given the limited nature of resources, such as time, finances, and manpower, the highest-ROI course for any agency is to prioritise leads effectively and focus on the most important accounts at any given time.

For this, lead scoring is a proven method that uses lead data to identify which potential customers are more likely to convert, ensuring that sales teams focus on the most valuable prospects.

However, traditional lead scoring systems often rely on manual processes or expensive CRM software, leading to delays in scoring, inefficiencies, and unnecessary manual labour.

LeadScore™ is an automated lead scoring system that listens for signals from leads and prospects, such as website visits, email opens, social media engagement, etc, and assigns a score (or updates existing score) to contacts on a list, based on the assigned weight of each signal. 

This approach streamlines the lead management process, ensuring that businesses can effectively score leads based on real-time data from multiple sources automatically.

LeadScore™ is easy to build using Make (formerly Integromat), Airtable, and public APIs of the different data sources (e.g., socials, CRM, web analytics).