This is the most hands-on part of the whole series. The idea of choosing a market is pretty simple. However, many businesses have trouble with the actual process; they can feel confused by complicated rules, unclear about what they need to do to follow the law, and unsure about how to make their first steps without losing money fast.
You will go through a detailed system to evaluate and choose your target market in AfCFTA carefully. You will learn about the rules and regulations in that market, create a strategy for how to enter the market to gain an advantage by being the first, and include the qualification for Rules of Origin in your revenue plan — so when you enter the market, you can do so without paying extra tariffs.
You Will Leave This Module Able To
-- Score and select your best AfCFTA target market using a structured assessment framework
-- Understand the regulatory, cultural, and competitive landscape in your chosen market
-- Build an actionable market entry plan that qualifies for tariff-free trade under Rules of Origin
-- Map the fastest route to first-mover advantage in your sector
-- Identify 1–2 export pilot countries to test within your first 90 days
