Social Media Paid Advertising

Paid Ads provide the fastest way to get results from online marketing. Get the ins from someone with over a decade of experience in this field.

827.

It’s 12th December, 2021, as I sit down to add more lines to this book. 10 years ago, I started running online paid ads on the Facebook platform.

Whenever I tell people that I have run lots of ads before, I usually just say I have run hundreds of ads. So today, I decided to count because I wanted to share a precise figure for the number of the campaigns I have run. 

Here are the actual stats.

13 ad accounts.

827 campaigns

$38, 310.49 spent on ads.

Why am I sharing these figures? My reason is simple: To reassure you that what I am sharing in this book are not basic lessons from some YouTube videos or online courses. I am sharing hard-won experience from actually running ads.

As with all my other work, I promise to keep it simple, practical, and easy to implement.

This is not the only book I have written on Social Media Marketing. What you are reading here is book 3 of the Social Media Marketing book bundle which consists of three separate books. You may or may not have read the other two books. In any case, each book has a specific goal and I would like to share what each book is about so that you know what is included.

Book 1: Social Media Marketing Strategy; How to Get Started and Find Customers through Social Media. 

This book is for beginners. It explains basics of everything and shows how someone can get started with Social Media Marketing. 

Book 2: Social Media Marketing Content Creation; Secrets to Building a Large Following of People Willing to Buy from You.

This book is focused on content creation. It is ideal for someone who is specifically tasked to create content for Social Media pages. It is also recommended for people who want to grow a large number of followers through content.

Book 3: Social Media Marketing Paid Ads; How to Get Customers Consistently and Predictably Through Online Ads.

This is the book you are reading now. It is the longest book in the series and also contains more advanced concepts. Its the one I recommend to people who are already ‘boosting’ or running ads but are not yet satisfied with the results they are getting.

Whether you have read the other books or not, this book will cover as comprehensively as possible, the subject of how to get customers consistently, predictably and profitably through paid advertising.

If you have read book 1, you will recall that chapter 6 is titled Fundamentals of Paid Ads. In that case you may find that the introduction and chapter 1 of this book sound like a recap of that. You are free to skip ahead or simply skim through then move on to chapter 2. However, if you haven’t read book 1, both the Introduction and Chapter 1 might prove to be a good source of fundamental concepts.