MASTERING SALES FUNNEL

You have likely heard the expression that owning your own product is the key to making real 

money online. That is true for a number of reasons. One of the key reasons why that is true is 

because, if you own the product, you can create a sales funnel that you control and you profit 

from at 100% (or whatever amount you choose in regards to your affiliates, etc.). If you don’t 

own the product, then you can’t control the sales funnel, and you don’t profit from any 

additional sales made through that funnel.

It is a known fact that virtually every Internet marketer makes most of his/her profits via the 

back-end of the sales funnel, NOT the front-end. 

In fact, some marketers are willing to take a loss on the front-end of the funnel, just to get 

new customers onto his/her buying list and to help make profits for his/her affiliates so that 

they are willing to promote his/her future product offers.

The real money is made on the back-end of the sales funnel because that is where the higher-

priced offers are normally made. 

Add in that the creator of the funnel usually makes 50-100% of the sales of these upsell 

offers, and it’s no wonder why most Internet marketers make most of their revenues from 

one-time offers or OTOs.

Therefore, if you want to make considerable money as an Internet marketer, you have to 

have your own product and you have to control the sales funnel. 

If you don’t do that, you will likely never make considerable profits online, as affiliate 

marketing limits you to whatever the product owner and sales funnel creator decides.

You may be wondering how to go about creating your own sales funnel. Fortunately, this 

book will help you to know exactly what a sales funnel is, how to create one, and how to 

maximize its potential so you get the most profit possible from it.