The Food Business Startup Checklist · Nigeria Edition
Everybody keeps telling you: "this your food, you should sell it o!"
They're right. But nobody tells you HOW how to register it, price it, package it, and launch it without losing money or entering NAFDAC wahala unprepared.
This checklist is the HOW.
Inside: 7 phases, 50+ tick-box steps, from first pot to first paying customers.
✅ Phase 1: Decide what you're actually selling: your niche, your hero product, your name
✅ Phase 2: Test before you spend: cost every ingredient, price for real profit, sell to 10 strangers before spending on branding
✅ Phase 3: Make it legal, the Naija way: CAC, TIN, Food Handler's Certificate, LGA health permit, and when NAFDAC actually applies to you
✅ Phase 4: Set up your kitchen for business: SOPs, bulk buying, packaging, even your NEPA backup plan
✅ Phase 5: Build your shop front: WhatsApp Business setup, price list, delivery fees, payment options
✅ Phase 6: Launch loud: the exact launch-week plan, including why WhatsApp status sells more than posts
✅ Phase 7: Your first 30 days: follow-ups, loyalty, and raising underpriced items before it's too late
Plus: a monthly Numbers Corner to track orders, revenue and profit, and the Red Flags page the 6 mistakes that quietly kill Nigerian food businesses (number 5 is "customer will pay later").
Who this is for: You cook well and want to start selling. You've started selling to friends and family and want to do it properly. Or you're already selling but you registered nothing, track nothing, and price by vibes.
Who wrote it: Me Sade. I run food businesses in Lagos with a team of 16+, including a healthy food kitchen and a corporate lunch brand. This checklist is the exact path I wish somebody had handed me on day one. No theory. No oyinbo advice that doesn't work here. Just the real Naija route.
What you get: A beautifully designed 6-page PDF. Print it or fill it on your phone. Instant download after payment.
₦5,000. One decision. Your food business, launched properly.
Every stomach is a market. Cook well, count well, and charge properly.