How To Podcast eBook

A guide to getting a podcast for your business planned, launched and listened to.

1 Billion People

That's how many people listen to a podcast at least once a month. More than 700 million People listen at least once a week. But with nearly a million active podcasts out there, you're probably asking yourself: Did I miss the mark? Is it too late to start a podcast for my business, brand?

The answer: no.

There is still plenty of room for healthy competition in the podcasting world. Weekly listeners, on average, subscribe to six different shows and listen to seven different shows each week. The demographics are also too tempting to pass up on podcast listeners tend to be wealthier and better educated than non-podcast listeners, meaning you can target individuals with discretionary incomes.

So, if you came here thinking it's worth starting a podcast for your company or organization, your personal brand, or your passion, you're in the right place.

In this guide, we'll explain the step-by-step process for coming up with a podcast idea for your business, finding guests, taking it live, and promoting it effectively.