People - Business Unstuck Strategy Workbook

The Business Unstuck Strategy Workbook

Think war. Build for people.

A step-by-step guide to mapping your landscape, your allies, your competitors, and your position, so that the strategy you build is built around the next person.

A note on what strategy really is

Most people think strategy is a document. It is not. Strategy is a decision about people: who you are building for, where you are building from, and what you are building. Everything else is detail.

This workbook exists because of one conviction. Whether you are dealing with branding, business systems, or strategy, and even when you work with advanced AI agents and large language models,

the end user and the ultimate focus remains a human being.

Sun Tzu and Game Theory

When building strategy, you have to think in terms of war. Not because people are enemies, but because strategy is the work of competing for a place in how someone thinks, sees, and lives. Sun Tzu’s The Art of War, together with game theory, gives us four lenses that this workbook returns to again and again:

• The landscape. Where you are building from, and how the people there think.
• Allies and competitors. Who you can build alongside, and who is already holding the ground you want.
• Foreknowledge. Deep, honest insight into the people you serve.
• Incentive alignment. Designing so that individual self-interest naturally supports collective success.