Applied Sales & Marketing for Businesses — JD Customer Experience
7 modules. Self-paced. A practical sales and marketing system built for the Ghanaian market. Build visibility, attract real buyers, and close consistently — using free tools, smart positioning, and a WhatsApp sales engine.
Most businesses in Ghana are doing marketing wrong — not because they lack talent, but because they're using strategies built for markets that look nothing like theirs.
Applied Sales & Marketing for Businesses is a 7-module self-paced course built specifically for Ghanaian entrepreneurs, small business owners, and sales professionals who want a practical, proven system — not borrowed theory.
Built by JD Customer Experience, drawing directly from real market environments, buyer behaviour, and what actually converts in Ghana.
What You'll Learn:
✅ Module 1 — Your Online Presence: Foundation for Sales Why customers search before they buy — and how to make sure they find you first. Google Business Profile, owned vs. rented media, and the infrastructure your sales run on.
✅ Module 2 — Knowing Your Customer: The Buyer Profile Stop guessing what your customers want. Build a real buyer profile, map their decision journey, and position your offer at the moment they're ready to buy.
✅ Module 3 — Positioning & Messaging That Converts The difference between being visible and being chosen. Craft a unique value proposition that speaks directly to your market and separates you from every competitor offering the same thing.
✅ Module 4 — WhatsApp as a Sales Engine Ghana's highest-converting sales channel — used systematically. Customer segmentation, broadcast strategy, follow-up sequences, and the exact messaging flows that move buyers from interest to payment.
✅ Module 5 — Content That Attracts Real Buyers How to create content that generates leads without spending on ads. Platform selection, content types, consistency frameworks, and the simple posting system that builds authority over time.
✅ Module 6 — Closing, Objection Handling & Follow-Up The conversation that converts. Practical closing techniques, how to handle the four most common objections in the Ghanaian market, and the follow-up sequence that recovers lost sales.
✅ Module 7 — Building a Sales System That Runs Without You From reactive selling to a repeatable process. CRM basics, referral systems, performance tracking, and how to build a sales engine you can hand to a team.
On completion: You earn a signed JD CX Certificate of Completion — verifiable at jdcxperience.org/verify
How it works:
- Purchase on Selar — you'll receive a personal access link by email within minutes
- Work through each module at your own pace
- Complete the 5-question quiz at the end of each module (pass mark: 4/5)
- Unlock your certificate when all 7 modules are complete
Who is this for? Entrepreneurs, small business owners, sales professionals, and anyone running or growing a business in Ghana who needs a practical system — not theory.
Price: GHS 500 One-time payment. Lifetime access to your course materials.