The M&E Approach to eBook Marketing: Using KPIs to Drive Success, Insights, and Impact

Title: The M&E Approach to eBook Marketing: Using KPIs to Drive Success, Insights, and Impact

By DOLPAN

Stop guessing. Start using data to grow your eBook sales.

Unlike traditional marketing books, this practical guide teaches you how to measure, analyze, and improve every stage of your eBook sales journey using real performance data.

Spending money on Meta Ads but not getting the sales you expected? Discover exactly what your marketing data is telling you—and how to turn it into more eBook sales.

This practical guide shows eBook authors, digital marketers, entrepreneurs, and Monitoring and Evaluation (M&E) professionals how to use real campaign data from Meta Ads and Selar to make smarter marketing decisions. Inside, you will learn how to track the right KPIs, interpret dashboards, identify marketing bottlenecks, and improve conversions by making evidence-based marketing decisions instead of relying on guesswork.

Inside this book, you will learn how to:

·      Measure CTR, CPC, CPA, ROAS, and conversion rate correctly.

·      Connect Meta Ads performance with Selar sales results.

·      Build simple dashboards in Excel.

·      Identify where customers drop off before completing payment.

·      Reduce wasted ad spend and improve campaign performance.

Who This Book Is For

This practical guide is ideal for:

• eBook authors
• Digital marketers
• Entrepreneurs
• Monitoring & Evaluation professionals
• Researchers
• NGO programme managers
• Business analysts
• Anyone who wants to make evidence-based business decisions

Expected Outcomes

By the end of this book, you'll be able to confidently measure your marketing performance, interpret campaign data, identify areas for improvement, and make evidence-based decisions that increase conversions and improve return on advertising investment.

Why You'll Find This Book Valuable

Written from real-world experience, this guide combines Monitoring and Evaluation principles with practical Meta Ads and Selar campaign analysis to help you make smarter marketing decisions using evidence—not assumptions.

Every strategy presented in this book is illustrated using real Meta Ads and Selar campaign data—not theory. 

• Real campaign examples
• Practical dashboards and formulas
• Immediate application to your own digital products

Get your copy today for only ₦4,500

✔ Instant download after payment

✔ Practical and easy-to-follow guide

Start making smarter marketing decisions today. Get your copy now and turn your marketing data into higher conversions, stronger sales, and measurable business growth.