The Complete Product Marketing Training Course for Product Marketers & PMMs

Product Marketing Managers Earn $100K to $150K. Companies Are Hiring Faster Than PMMs Can Skill Up.

PMM roles have grown 30% year over year in SaaS and tech. Companies now expect product marketers to own positioning, GTM, sales enablement, and competitive intelligence from day one. Demand is high. The supply of PMMs who can actually execute across all of these is low.

Most aspiring product marketers learn from blog posts, podcasts, and one-off courses that cover concepts but never connect them into a complete system. The gap between understanding product marketing and being able to do it is where candidates stall and practitioners plateau.

The Complete Product Marketing Training Course for Product Marketers & PMMs is a self-paced course that covers every core product marketing discipline, from fundamentals to execution.

What you walk away with:

• Product marketing fundamentals and research frameworks
• Pricing, business models, and how to tie them to positioning
• OKRs and metrics for measuring product marketing impact
• Persona development that drives real campaign decisions
• Branding, positioning, and messaging frameworks
• Go-to-market strategy and execution playbooks
• Communication and sales enablement frameworks
• Onboarding strategy for reducing churn and driving adoption
• Analysis and optimization techniques for continuous improvement
• Pre-recorded videos, a handbook, and complementary resources

PMMs with structured training across the full product marketing lifecycle command salaries 20-30% higher than generalists. This course builds that depth.

Meet the Instructor

The program is built and led by James Praise, a product and growth marketing operator with 8+ years across 20+ companies on three continents. 

His work has generated $10M+ in qualified pipeline, supported 15+ product launches, and driven double-digit MRR growth for startups in B2B, SaaS, Fintech, EdTech, Martech and Ecommerce. 

He has been a founding marketer multiple times, building marketing functions from zero at Reform, FunnelEnvy, Bujeti, Distrobird, and Cecure Intelligence. 

He holds an MBA, a PMA certification, 70+ advanced credentials, and was recognized as one of Africa's Top 20 Marketing Leaders for 2025 by APMP. His insights have been featured in Techcabal, Condia (Benjamin Dada), Africa Product Marketing Pioneers (APMP), Africa Fintech Summit, BusinessDay, and Vanguard, and others. 

Everything in this program comes from real work. Not textbooks.

Don’t take our word for it. Here’s what alumni are saying:

"This course changed the way I do product marketing. James' breakdowns and examples helped me launch better and faster." – Chidinma Ezeani, Marketing Manager

"Even as an experienced PMM, James' crash course gave me fresh insight I could use right away. It's clear, practical, and totally worth it." – Tunde Adewale, Senior Product Marketing Manager

"James is a top-tier product marketer. He thinks long-term, works smart, and knows how to deliver growth through great strategy." – Adejuwon Adeyeye, Chief Delivery Officer