Prompt Engineering for Marketers

Your Mates Are Closing $3,000/Month Retainers Using AI. You're Still Copy-Pasting "Act As A Marketing Expert" Into ChatGPT.

Let's be honest.

You've seen the screenshots. That guy from your NYSC batch who pivoted into marketing two years ago just posted his Wise notification. $2,800 from a single client. Remote. Working from his sitting room in Yaba.

Meanwhile you, with more experience, more talent, and better instincts, are still manually writing briefs that take you 6 hours. Still delivering work that looks like what AI could produce in 12 minutes. Still charging ₦150,000/month for deliverables a prompted-up junior could match.

The gap between you and that person is not talent. It is not connections. It is not even "luck."

It is that they learned how to use AI as a strategic weapon, and you are still using it as a glorified autocomplete.

This free handbook closes that gap today.

Prompt Engineering for Marketers is a structured system that teaches you how to design reusable prompt frameworks, agent workflows, and AI-powered marketing systems for positioning, messaging, research, GTM, and content execution.

What you walk away with:

• The 5 core ingredients of reliable prompts (clarity, context, constraints, continuity, consistency) and the 9-step framework used to power 40+ custom GPTs (ChatGPT, Claude, Gemini)
• Ready-to-use prompt templates for positioning, messaging, landing pages, lifecycle emails, and GTM execution
• Agent-style prompt sequences for multi-step marketing workflows
• An AI writing humanizer framework to strip generic AI tone from your outputs
• A prompt library indexing system for long-term reuse across projects and teams
• A full GTM case walkthrough applying the framework to a real startup
• Project-based AI setup for storing brand docs and reusable knowledge so you stop starting from zero

This playbook is only a glimpse of what you get from our Product & Growth Marketing with AI Bootcamp (Pro or Core), where you learn how to execute product and growth marketing at the level international companies actually pay for – and how to prove it.

Here are the perks:

• Program: 12 weeks | 4 modules | 12 lessons | 12 portfolio assessments | ~108 hours
• Format: Recorded lessons, weekly live Q&A, async support
• Includes: 50+ templates, 40+ AI tools, certification, internship access, career coaching
• Extras: Full program scholarships for selected applicants + Macbook for the top performing applicant on program completion

See the full program plan here.

Who this is for

This playbook is for anyone who wants to get more out of AI—marketers, founders, content creators, copywriters, product managers, or anyone who’s tired of vague, hit-or-miss AI responses. If you work with words, ideas, or strategy, you’ll find something here to make your job easier and your results sharper.

Meet the Creator

I’m James, and I put this together so you can stop guessing and start getting consistent, high-quality results from AI—whether you’re writing content, building marketing campaigns, or brainstorming ideas.

I am a product and growth marketing operator with 8+ years across 20+ companies on three continents. My work has generated $10M+ in qualified pipeline, supported 15+ product launches, and driven double-digit MRR growth for startups in B2B, SaaS, Fintech, EdTech, Martech and Ecommerce.

I’ve published more than 50 playbooks, templates, and practical breakdowns across product marketing, growth marketing, GTM engineering, AI, strategy, content, lifecycle, demand generation, and product led growth. Everything I share is rooted in real execution, not theory.

I’ve also been recognized as one of Africa’s Top 20 Marketing Leaders for 2025 by APMP, and featured in Techcabal, BusinessDay, Vanguard, and others.

Don’t take my word for it. Here’s what users are saying:

"The AI Prompt Framework helped me understand complex ideas in a simple way. The clear structure made it easy to apply prompts to real tasks without feeling overwhelmed. It gave me the clarity I needed to work faster and produce stronger results." – Despina Maris, Product Marketer

"James helped me see how strong communication shapes better AI outputs. Each template is practical and supports real work by removing the guesswork from prompt creation. It has become a dependable resource in my workflow." – Rainbow Roxy, AI Engineer

"James' breakdowns and examples helped me launch better and faster. The frameworks are practical and mirror the kind of clear guidance he shares in the MIA Community. Each module made it easier to take action and see measurable progress." – Theodore Nnah, Product Marketer

"Even as an experienced PMM, James' crash course gave me fresh insight I could use right away. It's clear, practical, and totally worth it." – Tunde Adewale, Senior Product Marketing Manager

Watch the Webinar, and sign up for the Product & Growth Marketing with AI Bootcamp (Pro or Core).