How to Extract Hot Sizzling Benefits from the Features of Your Products/Services - Worksheet/Template - Product Description
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How to Extract Hot Sizzling Benefits from the Features of Your Products/Services - Worksheet/Template - Product Description

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Here's How You're Losing Sales Without Even Realizing It!

97% of Digital Marketers & E-Commerce Merchants Also Make This Mistake...

Dare to be different!


Your Value Promise: (No English or writing or tech skills or special equipment/knowledge needed.)


After going through these workbooks/templates you will be able to distil & extract the hidden emotional benefits from the features of your offers;


You will know how to craft a high converting product description for your e-commerce products,

eBooks, or courses without worrying about hiring expensive copywriters.


And ultimately skyrocket your sales.

Because your products will stand out among your competitors

And you will acquire all the potential customers in your niche market.


Start Your Journey to Mega Sales Now!

for N2,000 N1000 only


In Copywriting Classes they keep telling you, ''Sell the Benefits''

But no one is telling you exactly how to Sell the Benefits

What you do is just copy the manufacturer's given content verbatim & dump it on your prospects


Other times you hear, 'Features Tell. Benefits Sell.''

But how exactly is this?


Others may show the colour, tell the size, tell the volume...


But you want to sell, Not tell!


Dear friend,


This Workbook/Planner is for you IF...


-If you're just a small business with little to no marketing budget & can't afford to hire expensive copywriters...

...You need to write sales copy & product descriptions for your small business


-If you've been disappointed by your copywriting guru who makes you feel like you're the lazy loser...

Because you cannot read the 200 copywriting eBooks they gave you; hand-copy 5000 swipe files and read them out loud (lol)


-If you're at your wit's end because people no longer view your status anymore...

They're tired of seeing the photos of items you choke them with daily...


--You're tired of paying for copywriting courses that dwell on theories...

And on choking you with 200 copywriting books and swipe files till you get overwhelmed...you give up...this sh*t is too difficult!


-If you want to be able to tell if your well-paid copywriter is doing a good job...

When you're able to hire one


Here is how...


At the time, I didn't understand what it was. Not until I took up digital marketing full-time...

Before understanding what I was doing...


My name is Ini-Amah Lambert. I help busy individuals like you start a side hustle online while at their day job

And/or bring their existing offline business online; position well

And differentiate themselves from the cut-throat competition;

Max their sales via written content & retain a greater percentage of the customers in their niche market


In my job hunting days, I'd submit my CV without my credentials attached,

a strategy I used to determine if I was needed in the first place.

In all the places I've worked, none of them ever asked to see copies of my credentials

Not during or after the interview...till I leave the organization


Why? You wonder...


My CV was always strikingly different from others. I'd designed it myself,

not a business centre typed CV.


While sorting or arranging the CV's, you can't help but stop in your tracks to read mine once you come across it.


My CV formatting was an intentional activity to grab attention and make that first impression...

And the first statement I made was also always intentionally crafted to BENEFIT the organization...

...based on what role they were filling. Not my level of education or credentials.


I was just being strategic. I wrote Resumes & Cover Letters for friends, and friends of friends.

I loved the wow feeling they got even though I was doing it free of charge.


Now, why am I telling you this?


Job hunting is marketing!

Wooing a girl is marketing!

Electioneering is marketing!


By the way, we are all marketers in this life.

Though this is a reality many may never realize it.


In all these, the only thing that matters to the buyer...

Be it an employer, or your crush, or the voters is...


What is in this for me? What is my benefit?


So it is when you present anything to sell online (or offline as well)



After my last place of work (an oil servicing company in Lagos)

I took up e-commerce and digital marketing

And I employed the same skills in my product listings...

Sales were massive such that I had to float a dropshipping agency...

...so other people nationwide can absorb those orders...

Even without being close to my location or knowing what the items looked like


I was making my monthly salary in 1 week!

It was a crazy re-awakening for me...


Between then and today, about 4 years now

I have polished that skill that I used in marketing myself in my CV's

And also sold tens of thousands of high ticket appliances and courses


So, enough of me. Let's talk about you now...


Dear online entrepreneur, digital marketer, e-commerce merchant & vendor...

The one sure way to outspend your competitors...

And ethically steal all potential customers/clients in your niche market is to...


Sell the Sizzle!


The real art of extracting your customer's benefits from the features of your products/services

Without using hype or exaggerated claims


Creating a compelling description/sales copy for your products or services is not only useful for a massive sell-out,

But for your brand overall as well.


The exact secrets I use in selling tens of thousands of high-ticket Appliances online

You will, too!

Your products will stand out among your competitors with rich content & imagery

That help connects potential customers with your brand’s story and offer. 


Just as I was able to extract the benefits from my skills and certificates and tie into my employer's emotions

You will be able to circumvent the prospect's logical reasoning to pull their psychological reasoning

That would make them buy your product without resistance

For less than the price of a box of pizza...N1000 only for a short period


Here are what you get from using this workbook:


1. You will be able to Sell. Not just Show & Tell!

This is practical guidance for you to know how to write the product description of your items...

In a manner that hit the emotional triggers of your prospect

2. Increase your current conversion rate up to 15-27% (depending on your offer)

Say, currently 10 people buy out of every 100 people who visit your product/offer landing page.

That means the conversion rate is 10% (which is good, by the way)


Using the secrets in this workbook (and having a 20% average increase in conversions)...

Leads to a new conversion rate of 30%.


In other words, you’re converting an extra 20 people out of every 100 making it 30. That’s huge!


3. Eliminate returns/refunds & negative reviews

It will enable you to give customers a better, albeit emotional understanding of your product and how it works...

And how it will benefit them. This way you’re helping customers make more informed purchasing decisions,

Which hopefully will lead to positive reviews.


4. These tips and secret walkthrough allow you to show off your product from every angle possible...

in order to keep shoppers engaged & engrossed in your content


5. Grow brand awareness...

You gain trust & build a loyal customer base to encourage repeat business.



Sell the Sizzle...The workbook is not your regular boring book

It is prepared with a standard you'd expect from a $1000 course, not N1000


It contains colourful illustrations, tables, and graphics

That makes it an enjoyable & informative experience.


Send Me the Workbook Now!


You not only get this Workbook but 2 additional bonuses:


Bonus 1: A 7-Page Sales Copy Cheatsheet---(N1,997)

(The items you must include in your copy to build a high-converting sales copy that rakes in massive sales)


Bonus 2. E-Commerce Product Description Planner/Template (N1,997)

(A cheatsheet for your product listing--Product Description on your e-commerce store)


Over N3000 in Free Bonuses


Yes, I Need the Bonuses Too!


But you have to be fast about it...the bonuses are for a limited time only

Because they're also selling as stand-alone materials


I am out of my mind!


Free Bonus 3 (for only 100 persons)


Yeah! You read that right...


When you click the BUY button, it opens a secure page

...where you'll make a payment today for N1000 ($3) only (if you are in the first 100 to get it)


[The bonuses will be retrieved one after the other as we hit order milestones.

And this page is on paid traffic!]


The #101 person pays N2,000 and will not get the free bonus 3)


Once your payment is successful you will see a Download button. Click on it.

You'll also receive an e-mail from Selar with the link to your Workbook

You'll also receive another mail from me bearing the links to the bonuses...


And you'll also be added to a Support Group where you can get all your questions sorted by the team


So, that's it!


If you're interested...


Click here to pay with crypto


And you're ready to experience quantum sales...

That makes you enough revenue daily

And take your business to the next level


So, you're not worried about items stuck in your apartment...

And bills piling up, or lack of cash for emergencies


Use the Buy button to grab this offer now


Once the counter hits 100 orders...


You'll still be able to order

But then the price would have changed to N2000 and the bonuses removed


Even at that, it would still be a great deal...

Compared to how you would be ahead of the market; maxing out your sales faster

And how much turnaround you could give your business

Without thinking so much about how to pay over-priced copywriters to write your sales copy for you


So, click the BUY button now

And get started immediately


See you in the Support Lounge



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