SMM 101: The Quick & Easy Guide to Social Media Marketing

SMM 101 is a practical beginner's guide to social media marketing strategies and best practices.

The book covers defining marketing goals, identifying target audiences across major platforms like Facebook and Instagram, creating engaging content, and tracking performance.

It offers tips for small businesses on developing habitually consistent posting calendars to build brand awareness and drive website traffic.

With a simple, step-by-step approach, SMM 101 aims to get readers up to speed on leverage social media to connect with customers.