Even though nmbers are very important in AfCFTA, they only make sense when you relate them to your business situation. A market with 1.5 billion people is only useful if you understand which part belongs to you, how big that part really is, and what it will cost to reach and serve those people.
This module changes AfCFTA from a big economic agreement into a practical Business Case for your company. You will pinpoint what role your industry plays in the new opportunities available, accurately size your target market across open African borders, and create a business case for your expansion into other countries that you can show to investors, management, and lenders.
Special tracks focus on specific sectors like agro-processing, medicine, car parts, creating value from important minerals, and digital services. These sectors are experiencing the most growth in trade within Africa and align best with what the AfCFTA Secretariat wants to achieve by 2026.
You Will Leave This Module Able To
Identify your industry’s specific role within AfCFTA opportunities
Size the potential of your target market across Africa’s liberalised borders
Identify which markets present the most promising short-term prospects for your business model
Build a robust business case for cross-border expansion you can present to investors and lenders
Map your sector value chain and identify where value-addition creates the highest return