THE ART OF REAL APOLOGY
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THE ART OF REAL APOLOGY

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"I am sorry."


I am sure that you have heard that countless times.


Over time, that sentence has been seen as the entirety of an apology.


When those words meet the ears of a person whose heart still bleeds from the events that led to the apology, it becomes a different game.


It gets more complicated when an apology comes in the form of gestures and the feelings of the recipient are invalidated, which leads to the building of psychological defenses.


According to Sigmund Freud, psychological defenses are unconscious strategies that protect the ego from anxiety, pain, and inner conflict. If not corrected with time, this strains relationships.


In the pages of this book are truths backed up by research that will help you apologize right and make the recipient feel seen.

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