The Role and Effects of Gender in Contracts for Content Creation and Influencer Marketing

THE ROLE AND EFFECTS OF GENDER IN CONTRACTS FOR CONTENT CREATION AND INFLUENCER MARKETING

What if the content you create is worth more than the deal you are offered?

As female content creators and influencers, we know the excitement of brand deals. But behind the aesthetics, PR packages and sponsored posts are harder questions: Are women being paid fairly? Does gender influence who gets chosen, what roles they are assigned, and how contracts are negotiated?

I wrote on this for my Final Year Project because I understand the creator economy beyond textbooks. After almost 7 years as a content creator, I turned my passion into my final-year law research project, which earned me my LL.B degree.

And YESS, Olandria is referenced in this research! Purrrr🤭🎀👑

If you have ever wondered how gender, influence and opportunity intersect in the creator economy, you will want to explore this.

WHAT YOU’LL DISCOVER

👑 The Gender Pay Gap & Bias: Explore how gender can shape creator remuneration, opportunities and brand partnerships.

👑 Contracts & Exploitation: Understand the risks of unfair agreements, unequal bargaining power, contractual terms you must look out for and how to operate even in the informal sector.

👑 Real-Life Experiences: Discover insights from empirical research that bring lived experiences into the legal conversation.

👑 Recommendations for Change: Explore practical recommendations and legal and policy reforms aimed at promoting fairness, accountability and gender equality in the creator economy.

👑 Nigeria Meets the United States: Examine a comparative legal perspective on influencer marketing, contractual relationships and the protection of creators.

THIS IS PERSONAL AND IT’S BIGGER THAN ME!!

I am not just a law graduate researching a trend. I am a creator who has lived in the industry I am writing about.

My goal is to contribute to a global conversation that can influence policy, challenge unfair practices and help build a more equitable creator economy.

If you are a female influencer, aspiring creator, digital entrepreneur, brand professional, or simply curious about the business behind influencing, this research is for you.💕

A LIMITED RELEASE — AVAILABLE FOR A SHORT TIME ONLY⚠️

This is my brainchild: a research project born from my academic journey, creative experience and passion for change. I will not be keeping it available for sale indefinitely.

If you have ever questioned whether the industry treats female creators fairly, this is your opportunity to explore the research, learn from its findings and support a creator committed to making a difference.

Get your copy today. Let’s make the creator economy fairer, one conversation at a time. 👑

With love,

The Main👑