Strategic Communication Planning Essentials

Effective strategic communication begins with understanding what the organisation needs to achieve.

This practical workshop introduces the essential elements of strategic communication planning, helping participants connect business needs with clear objectives, audience insights, messages and communication activities.

Participants will explore a structured approach to planning and learn how to make more informed decisions about communication priorities, tactics and measurement.

What to expect

• Learn a structured approach to strategic communication planning
• Connect communication priorities and objectives to business needs
• Develop measurable objectives and identify ways to evaluate success
• Identify audience needs, motivations and communication preferences
• Make informed decisions about key messages, channels and tactics