AFFILIATE MARKETING

Finding products to sell is a small fraction of the Affiliate Marketing Plan. The “meat” of affiliate marketing is finding a buyer.

In general, there are two really great types of buyers. The first group is called “desperate buyers”. They have a problem and they need a solution quickly. For example, people who are in pain or facing a financial crisis such as an impending foreclosure. These people have a credit card hot in their hands searching earnestly for a solution.

The second group is “passionate (or rabid) buyers”. These are people who buy everything on a particular topic. Maybe it's golf or baseball, Harry Potter or food and cooking. These can also be people who buy anything put out by a particular manufacturer such as Beanie Babies. These are groups of folks with a common interest we call niches.

So where do we find these rabid buyers? Well, there are a number of places to look but first of all, it’s best to keep your eyes and ears open where your friends and family are concerned; what can they simply not live without? Also the media – what is Oprah talking about?

One way to find hot buyers is to look at what are hot sellers. This actually can kill two birds with one stone as not only can you find hot markets, you can find the products that are popular. For example, nearly all marketplaces such as eBay, Amazon and Clickbank will have a list of hot products. Let's say you’re looking for a product with hot buyers over at Clickbank. If you look under the “Health & Fitness Category” you will see products which are listed in Clickbank's definition of “popularity.” Currently, the top two products are “The Diet Solution Program” and “Truth about Abs”.