Bob de Wit's renowned text, Strategy, is built on the principle that mastering the subject requires engaging with the diverse and often opposing perspectives within the field. Acknowledging the complexity of answering the question "what is strategy," the author guides readers through contrasting viewpoints to stimulate discussion and debate. Additionally, real-world case studies emphasize the significance of strategy in business contexts. By placing students at the core of strategic debates, the text fosters essential qualities such as creativity, adaptability, independent thinking, and deep analytical skills necessary for developing strategic expertise.