
INTRODUCTION
Uplevel is a book that is written to provide a step by step guide to help the reader find their niche and convert it into a profitable passion.
It is written to address some common questions I have had to answer and I have heard frequently from people like;
What is my gift or talent?
How do I find my niche?
What is the passion I can turn to a business?
What am I here to do?
How do I find work/business I am passionate about?
I also decided to write this book because it was a long road for me to find my own niche and it came after several false starts, mistakes and failures. The book is the guide I wish was available to me when I was on that journey and I hope it will be a guide for the reader to help them find their niche, share their story, build their tribe and profit from their passion
PARTS AND CHAPTERS
The book is made up of 4 parts addressing each aspect of the sub-title to guide the reader step by step.
Part 1 has 5 chapters and it starts by telling the reader how to find their secret sauce. Then the reader gets to do their own personal SWOT analysis, find reference points and connects the dots whilst identifying their inner circle of people who will guide them to ensure they are on the right path to identifying their niche.
Part 2 has 4 chapters and they focus on showing the reader how to share their story with their niche audience in a way that is relatable and acceptable. It teaches the reader how to find their anchor point using real life examples of stories that captivated their audiences from rags to riches to well-known fairy tale type stories. After the reader finds their anchor point, they will determine their end goal and learn how to craft their story using the 5 C’s of storytelling methodology.
Part 3 has 5 chapters and they shows the reader how to build a tribe of loyal followers who connect to their story within their identified niche. The chapters guide the reader to decide a medium and platform for their message. It also shows them how to build engagement, connection and credibility using time tested and proven tools. The readers will also learn how to deliberately create content that will build their expertise in their chosen niche by the end of part 3. Part 4 has 7 chapters that teaches the readers how they can finally profit from their passion which they identified by finding their niche in part one. It integrates all the parts of the book because they will now be able to use the story they crafted in part 2 and leveraging the tribe they have built in part 3 to create a profitable venture.
The chapters in part 4 are filled with actionable steps to help the reader identify their audience pain point, create solutions, sell their solutions and build a system around their niche to make it profitable for the long term. This part of the book also shares practical ways the reader can transition from their current endeavour to focus fully on their passion. It draws inspiring lessons from entrepreneurs I have interviewed on the Entrepreneur’s journey radio show.
HIGHLIGHTS
Every chapter of the book sets the tone with a quote from an inspiring person which will immediately create context for the reader to learn from the chapter. The book also features a lot of real life examples and case studies of people who found their niche and how they are impacting the world. I also share some of my own personal stories of my mistakes and failures and the lessons I learned from them which is helping to form who I am and the decisions I make today.
CONCLUSION
This five part twenty one chapter book is a call to action for people to Uplevel and grow in areas where they have been previously stagnant. The goal is that the reader will be inspired to take action to find their niche; at the same time, the book will then serve as a practical tool to guide them on this journey. I believe that the book will help shorten the process for seekers at the same time be a tool for people who are already on this journey to Uplevel.