Value Creator Writing Playbook (Pro)

Writing online for 12 months can change your life.

But writing without an understanding of marketing, sales, psychology and persuasion is what keeps digital writers as starving artists.

Your writing isn't interesting because you don't understand "interest."

You aren't born interested in something.

• Writing is more than communication.
• Writing is how you practice thinking.
• Writing is how you document your development.

Writing is how you attract supporters for your work.

Your writing sucks because you don’t know how to make your interests interesting to other people.

People don’t care about what you care about… until you make them care.

You can learn to write, and write well, but still get stuck as a starving artist. It’s not enough to be passionate about a topic.

You need to:

• Frame your ideas in a way that grabs attention.
• Tell stories that make them feel connected.
• Present your points in a way that solves their problems or adds value.

If your writing isn’t doing this, no one’s going to stick around.