The Power Of Building An Audience (That Most People Avoid For Too Long)

You need people to support your work.

Let's get straight to the point.

• You're reading this because you have skills, interests, and expertise you want to turn into your own work.
• You're a beginner who wants a business that works with any skill.
• You're a creative who doesn't want to rely on publishers, record labels, or freelance platforms to find work.
• You're a founder who realized the power of social media to amplify your presence and add to your business.In other words, you need an audience.
• That's business and creative work 101. You can go the paid ads route for an audience. You can go the SEO route for an audience. But if you want a route that's free, accessible, and high-leverage... you have one option.

Write online. Build a profitable brand.

Audience building comes down to 6 things:

• Testing ideas and structures on social media.
• Having a catalyst strategy for new posts.
• Turning best ideas into threads & newsletters.
• Repurposing your writing to other platforms.
• Taking advantage of exponential events.
• Sending everyone to your newsletter.

These are the only things you need to focus on every morning.

When done well, it should take no longer than 1-2 hours a day.

Social Media Posts Are The New MVP

MVP = minimum viable product.

Social media, in my eyes, is a testing ground for ideas that can be distributed to higher leverage platforms.

Post on social media.

Turn your best posts into threads and newsletters.

Turn your best threads and newsletters into free downloads.

Turn free downloads into an information product or service.

Turn your information product or service into a software, physical product, book, or other scalable business.

You Need An Idea Catalyst

If you have low or zero followers, you will experience beginner hell.

I’m not sure what people are thinking when they start, but no, the algorithm isn’t going to do anything with your posts. You may get lucky, but I don’t like basing my life’s work off of luck.

You need a way to guarantee that people see your posts. That way, you can actually see what ideas do well and which don’t.

In other words, you need someone with an audience to like, comment on, or share your post. Comments seem to be the most potent right now (platform-dependent).

There are a few ways you can do this:

1) Pay To Play

Ads allow you to pay a platform (like Facebook or Google) to show your posts to more of their audience.

But ads aren’t the only way to reach a larger audience. In fact, I’d rather not pay the platform for it. I’d rather pay an individual with whom I want to build a relationship and who has a highly engaged audience.

Almost anyone who has a social media audience also has a service where they help you grow. It’s easy money for them and highly beneficial for you.

DM accounts over 20K followers and ask if they help kickstart social growth.

(Big brands charge thousands for this because other brands view it as a viable marketing strategy. If you don’t have thousands of dollars, don’t reach out to big brands for growth.)

If you don’t want to invest in growth (1) that’s fine but (2) I’d question whether you’re serious about building your life’s work. You’ll spend $40 on a nice pleasurable dinner but you won’t spend that much on business traffic that could make you 10X more if you have a product and understand the concept of ROI.

And no. I don’t agree with those who think investing money in your business growth is “inauthentic” so they can pitch you on their way to grow. And double no, you don’t need to grind in the replies like everyone else and race to the bottom (that doesn’t mean don’t comment and make friends).

2) Building A Tribe

There are other methods to getting your posts spread to larger audiences.

You inject yourself into a tribe on social media.

• Find accounts around your size.
• Add them to a list or bookmark their profiles.
• Reply to their content every day.

3) Learn The Skill Of Audience Growth

The single biggest mistake people make is thinking that social media is some kind of lottery.

They don’t understand that social media is a skill that can be learned—like anything—so they go in thinking they can just write any old post and pray that our lord and savior the algorithm will make them rich and famous overnight.

The reality is that when you start, absolutely nobody knows about you or cares about you.

The first 6-12 months of your journey should be to prove that you have value to offer.

How do you do that? Writing.

Writing is the most accessible way to build a profitable brand.

You don't need anything fancy.

• fancy notebooks
• fancy gadgets
• fancy setups

What you need:

• strategy
• discipline
• consistency
• commitment

If you want to:

• Create your niche of one based on your personal interests
• Turn 1 idea into 7 days of content (posts, threads, newsletter)
• Repurpose those to all platforms (including YouTube)
• Templates to organize your writing and avoid “not knowing” how to start
• A Mastermind Community that you receive lifetime updates for as we continue to make it better than it already is

It’s a lot. An entire audience building masterclass. So be prepared for an intense 5 days ( with AI stuff.)

If you want to master digital writing in 3 days, know how to control audience growth to get eyes on your creative work, or just want a skill that allows you to earn a living with almost any interest…

Then register to save your spot. Before registration closes.

Registration is on a rolling basis.

You'll have access to each recorded live session after the sprint.

If you want a self paced course route check out the Fullstack Writer

Who Is This For:

DISTRIBUTION EQUALS FREEDOM

This Is For You If...

• You have difficulty writing content, threads, or newsletters and you know your success depends on your ability to be consistent.
• You are worried about automation and artificial intelligence replacing repetitive work and want to take control of your future.
• You are already writing on social media but struggle to consistently grow your audience, generate high-performing ideas, and have confidence in the topics you write about.
• You are sick and tired of learning skills that don’t directly impact your ability to reach the next level of your life, business, or career.
• You don't know how to turn your writing into posts on all platforms, YouTube videos, and podcasts in minimal time each week.

The Minimalist Writer Sprint will give you the confidence, guidance, and real-world projects that lead to years of success in your own work.

Do I Need Experience?

Whether you're an early stage or an underperforming intermediate, you’ll learn how to go from just writing to writing that turns readers into buyers.

What's In It For Me?

By the end of the course, you’ll know:

Select a niche and write whatever you want without niching down or puting yourself in a box,

• How to write content that grabs attention and turn readers into fans.

• How to turn your knowledge into a clear, profitable brand

• How to write persuasively (without sounding like a dead beat)

• How to attract aligned followers — even if you’re starting from zero

• How to turn writing into a client acquisition system

You’ll finally feel confident in your voice, your message, and your offers.

What you get

• we will create your niche of one
• learn to write 20+ foundational content pieces
• clarity on the future of your brand
• private community for ongoing support
• post pre-approval in my 1M+ FB groups for exponential growth

No fluff. No overwhelm. Just high-leverage skills that make your words work harder for you.

If you're a creator, writer, or solopreneur who's tired of being invisible online…

This sprint will give you the clarity and tools to write your way into a impact.

Learn the fundamentals of writing newsletters, articles, social media captions, and posts that will get more engagement than the most interesting man in the world.

Register today.