WHEN THE FEED HITS THE FAN

A practical, honest playbook for social media managers navigating crises. When your audience turns hostile, when the narrative starts forming without you, when leadership is asking why you haven't fixed it yet , you need more than good intentions. You need frameworks, templates, and the clarity that comes from experience.

This book is built on real crises, real lessons, and the everyday reality of managing brands online. It covers everything from detecting a crisis in Stage 1 (before anyone outside your team knows) to rebuilding trust months later.

Written for the social media manager in the eye of the storm the person holding the brand together with one hand and typing with the other. Perfect for social media managers, digital marketers, PR professionals, and anyone responsible for protecting a brand's reputation online. 18 chapters. 5 parts. Templates, frameworks, and case studies from the field.