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East Africa Expansion Webinar - Go-to-Market Module
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B2C Go-to-Market
› How to enter new African markets for consumer-facing products
› Market selection, prioritization, and launch sequencing
› Regional and cultural nuances that determine positioning (e.g. hustle culture in Nigeria vs. Kenyan consumer behaviour)
› Payment infrastructure realities per market (e.g. M-Pesa dominance in Kenya vs. Nigerian payment ecosystem)
› What works in actual practice — not just theory. Real playbooks, real blockers.