
Basic graphic designing is a book that introduces the fundamental concepts and principles of graphic design, such as color, typography, composition, hierarchy, and representation. The book aims to help students and professionals learn how to create effective and engaging visual communication, using various media and tools. The book covers topics such as:
- The history and evolution of gr
aphic design
- The elements and principles of design
- The design process and methods
- The types and genres of graphic design
- The applications and challenges of graphic design
The book is written by Ellen Lupton and Jennifer Cole Phillips, two accomplished designers and educators who have authored several books on graphic design. The book is based on their popular course at the Maryland Institute College of Art, where they teach the graphic design MFA program. The book is updated and revised to reflect the latest trends and technologies in graphic design, such as data visualization, digital typography, and modes of representation. The book also features examples of student and professional work, as well as exercises and projects to help readers practice and apply their skills.
Basic graphic designing is a comprehensive and accessible introduction to the field of graphic design, suitable for beginners and experienced designers alike. The book is a valuable resource for anyone who wants to learn more about the art and craft of visual communication..





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