How to start and scale a skincare brand in Nigeria

The skincare market in Nigeria, is different from any other part of the world. The market here is different because of the people and the way they buy. A great percentage of people still don’t understand the principles of skincare and moisturizing the skin. 70% of the best-selling brands are skin lightening creams, and you can make a fortune playing in this niche. In this book, I demystified everything you need to know in other to get started. This book covers everything from finding the right niche, finding the right manufacturers and working with the right distributors.