DISCOVER THE PAYING MARKET FOR YOUR BUSINESS (How to know where to invest your resources for maximum gain)

Resources are scarce, human needs abound. The Primary goal of your business is to make money to meet your needs.

Therefore, every business man needs to be strategic in deciding which market to invest in.

The most effective method for you to be effective with return on investment in your organization is to choose a lucrative niche. 

There will certainly and constantly be some customer populace whose demands aren't being taken care of by other competitors, these, of course, provides you the opportunity to supply those unmet needs and make money

But how do you identify these customers and the market that needs to be served by you?