DESIGN ASSET GUIDE

Design Asset Format Guide

This document serves as a standardized guide for organizing, exporting, and delivering design assets across projects. It outlines the correct file formats, naming conventions, sizes, resolutions, and usage guidelines to ensure consistency across all brand and marketing materials.

Inside, you’ll find clear instructions on when to use formats such as PNG, JPG, SVG, PDF, and AI/PSD files, along with best practices for print, digital, and social media applications. It also includes export settings, color mode recommendations (RGB vs CMYK), and resolution standards to maintain high-quality output across all platforms.

This guide is designed to streamline collaboration between designers, developers, and clients, reducing errors, improving workflow efficiency, and ensuring that every asset is delivered in the right format for its intended use.